Nina Jobst
Research expert covering South Korea
Beauty services and treatments in South Korea - statistics & facts
South Koreans care greatly about their appearance. Aside from being considered a key part of personal health, people think a well-kept appearance reflects discipline and grants added benefits in society, also known as “pretty privileges”. This led to a booming cosmetics market. Next to cosmetic products, beauty treatments and services enjoy great popularity. These reach from at home skin care devices to professional consultations, and non-invasive treatments at the dermatologist and skin clinics.
