Cosmetics in Germany - statistics & facts
A decreasing number of people in Germany showed a high willingness to spend money on cosmetics. Nonetheless, companies are not giving up. Industry figures demonstrate a slight increase in revenue in recent years, with around 6.43 billion euros recorded in 2023. The German cosmetics market is represented by an enormous array of products catering to both men and women, as well as various budgets – from brands and items available in drugstores to high-end luxury options. Companies such as Beiersdorf are well-known around the world, owning and distributing classic German brands like Nivea and Eucerin.
