Gen Alpha & the beauty market in the United States - statistics & facts

Born from 2010 onwards and raised in a world of TikTok trends and influencers, Gen Alpha is the next influential consumer that will shape the future of the beauty industry. The transformation has already started, driven by the need for ethical and sustainable products, as well as safe formulations and new marketing strategies.

Revenue of the cosmetics market worldwide: *****bn USD

Leading beauty company worldwide: L'Oréal

Consumer Price Index of cosmetics and perfumes in the U.S.: ******

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Leading beauty products among pre-teens & teens according to their parents in the United States in 2024

Skin & Body Care

Beauty products that appealed to pre-teen & teen consumers in the U.S. 2024

Share of parents who bought beauty products for their Gen Alpha children in the United States as of April 2024, by product category

Cosmetics & Personal Care

Share of Gen Alpha's parents buying beauty items for their children in the U.S. 2024

Gen Alpha's favorite beauty product categories in the United States in 2024

Skin & Body Care

Gen Alpha's favorite beauty product categories in the U.S. 2024

Market overview

Revenue of the cosmetics market worldwide 2024, by segment
Revenue of the cosmetics market worldwide 2024, by segment
Revenue of the cosmetics market worldwide in 2024, by segment (in billion U.S. dollars)
Breakdown of the cosmetic market worldwide 2024, by geographic zone
Breakdown of the cosmetic market worldwide 2024, by geographic zone
Breakdown of the cosmetic market worldwide in 2024, by geographic zone
Revenue in the beauty & personal care market in the United States 2018-2030
Revenue in the beauty & personal care market in the United States 2018-2030
Revenue in the beauty & personal care market in the United States from 2018 to 2030 (in billion U.S. dollars)
Revenue of the cosmetics market in the United States 2024, by segment
Revenue of the cosmetics market in the United States 2024, by segment
Revenue of the cosmetics market in the United States in 2024, by segment (in billion U.S. dollars)
Consumer Price Index of personal care products in the U.S. 1980-2024
Consumer Price Index of personal care products in the U.S. 1980-2024
U.S. city average Consumer Price Index (CPI) for personal care products in the United States from 1980 to 2024
Consumer Price Index of cosmetics and perfumes in the U.S. 1980-2024
Consumer Price Index of cosmetics and perfumes in the U.S. 1980-2024
U.S. city average Consumer Price Index (CPI) for cosmetics and perfume preparations in the United States from 1980 to 2024

Consumer behavior and attitudes

Main U.S. tween/teen's skincare concerns 2024
Main U.S. tween/teen's skincare concerns 2024
Main tween and teen's skincare concerns in the United States in 2024
Pre-teens/teens attitude towards skincare routines in the U.S. 2024
Pre-teens/teens attitude towards skincare routines in the U.S. 2024
Pre-teens/teens attitudes towards skincare routines according to their parents in the United States in 2024
Beauty product ingredients known to kids in the U.S. 2024
Beauty product ingredients known to kids in the U.S. 2024
Beauty product ingredients known to kids according to their parents in the United States in 2024
Main beauty-related social media activities among kids in the U.S. 2024
Main beauty-related social media activities among kids in the U.S. 2024
Main beauty-related social media activities among kids in the United States in 2024
Parental concerns on beauty brands targeting kids in the U.S. 2024
Parental concerns on beauty brands targeting kids in the U.S. 2024
Parental concerns regarding beauty brands targeting their pre-teen/teen children in the United States in 2024

Consumer preferences

Most used color cosmetics items among pre-teens & teens in the U.S. 2024
Most used color cosmetics items among pre-teens & teens in the U.S. 2024
Most used color cosmetics products among pre-teens & teens according to their parents in the United States in 2024
Beauty products that appealed to pre-teen & teen consumers in the U.S. 2024
Beauty products that appealed to pre-teen & teen consumers in the U.S. 2024
Leading beauty products among pre-teens & teens according to their parents in the United States in 2024
Gen Alpha's favorite beauty product categories in the U.S. 2024
Gen Alpha's favorite beauty product categories in the U.S. 2024
Gen Alpha's favorite beauty product categories in the United States in 2024
Leading beauty brands among U.S. pre-teens and teens 2024
Leading beauty brands among U.S. pre-teens and teens 2024
Leading beauty brands among pre-teens and teens according to their parents in the United States in 2024
Most purchased beauty brands among U.S. Gen Alpha's parents 2024
Most purchased beauty brands among U.S. Gen Alpha's parents 2024
Most purchased beauty brands among Gen Alpha's parents in the United States in 2024, by brand
Popular beauty product gifts for pre-teens and teens in the U.S. 2024
Popular beauty product gifts for pre-teens and teens in the U.S. 2024
Popular beauty product gifts for pre-teens and teens in the United States in 2024
Beauty product requests made by kids to their parents in the U.S. 2024
Beauty product requests made by kids to their parents in the U.S. 2024
Beauty product requests made by kids to their parents in the United States in 2024

Purchasing behavior

Share of Gen Alpha's parents buying beauty items for their children in the U.S. 2024
Share of Gen Alpha's parents buying beauty items for their children in the U.S. 2024
Share of parents who bought beauty products for their Gen Alpha children in the United States as of April 2024, by product category
U.S.: parents' expenditure on beauty products for their children and themselves 2024
U.S.: parents' expenditure on beauty products for their children and themselves 2024
Parents' expenditure on beauty products for their children and themselves in the United States in 2024
Leading factors for beauty purchases among Gen Alpha's parents in the U.S. 2023-2024
Leading factors for beauty purchases among Gen Alpha's parents in the U.S. 2023-2024
Most important factors influencing health & beauty purchases among Gen Alpha's parents in the United States from 2023 to 2024
Factors making U.S. parents more comfortable buying skincare for their children 2024
Factors making U.S. parents more comfortable buying skincare for their children 2024
Factors that would make parents feel more comfortable buying a skincare product for their child in the United States in 2024

Generational comparison

Average yearly spend on beauty products in the U.S. 2024, by generation
Average yearly spend on beauty products in the U.S. 2024, by generation
Average yearly spend on beauty products in the United States in 2024, by generation (in U.S. dollars)
Share of U.S. beauty shoppers spending more on beauty products in 2024, by generation
Share of U.S. beauty shoppers spending more on beauty products in 2024, by generation
Share of U.S. consumers who stated that they are currently spending more on beauty items than a year ago in 2024, by generation
Leading retailers for beauty shopping among Gen Z in the U.S. 2024
Leading retailers for beauty shopping among Gen Z in the U.S. 2024
Retailers that Gen Z consumers were most likely to purchase beauty products from in the United States in 2024
Popularity of facial skincare among Gen Z men in the U.S. 2022-2024
Popularity of facial skincare among Gen Z men in the U.S. 2022-2024
Popularity of facial skincare among Gen Z men in the United States in 2022 and 2024
Beauty product search starting on Amazon in the U.S. 2023, by generation
Beauty product search starting on Amazon in the U.S. 2023, by generation
Share of consumers who begin their beauty product search on Amazon in the United States in 2023, by generation
Unisex beauty product usage by generation in the U.S. 2023
Unisex beauty product usage by generation in the U.S. 2023
Usage of unisex beauty products in the United States in 2023, by generation
Shopping channel preference among U.S. millennials & Gen Z for beauty products 2023
Shopping channel preference among U.S. millennials & Gen Z for beauty products 2023
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in the United States in 2023

Revenue of the cosmetics market worldwide: *****bn USD

Leading beauty company worldwide: L'Oréal

Consumer Price Index of cosmetics and perfumes in the U.S.: ******

Key figures

The most important key figures provide you with a compact summary of the topic of "Gen Alpha and the beauty market in the United States" and take you straight to the corresponding statistics.

Leading beauty brand among Gen Alpha
e.l.f.
Log in or register to access full data.
Detailed statistics
Leading beauty brands among U.S. pre-teens and teens 2024
Share of Gen Alpha who watched skincare/hair care tutorials online
**%
Log in or register to access full data.
Detailed statistics
Main beauty-related social media activities among kids in the U.S. 2024
Most popular beauty-related gifts for pre-teens and teens
High-priced fragrances
Log in or register to access full data.
Detailed statistics
Popular beauty product gifts for pre-teens and teens in the U.S. 2024
Most used color cosmetics products among pre-teens & teens
Lip gloss, lip balm, mascara
Log in or register to access full data.
Detailed statistics
Most used color cosmetics items among pre-teens & teens in the U.S. 2024

Share of parents who value the brand as a purchasing factor
**%
Log in or register to access full data.
Detailed statistics
Leading factors for beauty purchases among Gen Alpha's parents in the U.S. 2023-2024
Share of parents who worried that a product ingredients could be too strong for young skin
**%
Log in or register to access full data.
Detailed statistics
Parental concerns on beauty brands targeting kids in the U.S. 2024
Share of parents who would feel more comfortable buying beauty items for their kids if from a line designed for young skin
56%
Log in or register to access full data.
Detailed statistics
Factors making U.S. parents more comfortable buying skincare for their children 2024