L'Occitane en Provence - statistics & facts

France-based company L’Occitane en Provence, or simply L’Occitane, is one of the most popular names in the luxury personal care market. Founded over 45 years ago, the company has recently been in the news for its travel retail efforts, including the summer pop-up campaign for its brand Sol de Janeiro. In its fiscal year 2024, L’Occitane recorded its highest results in terms of net sales, generating over 2.5 billion euros.
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Published by Nina Jobst, Dec 17, 2025

Key insights

Dollar sales of the prestige beauty industry in the U.S.
**bn USD
European country with the highest prestige beauty revenue
France
Leading cosmetics brand worldwide
Chanel

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Current statistics on this topic

Net sales of L'Occitane en Provence worldwide from 2016 to 2024 (in million euros)

Cosmetics & Personal Care

Global net sales of L'Occitane 2016-2024

Operating profit of L'Occitane en Provence worldwide from 2016 to 2024 (in million euros)

Cosmetics & Personal Care

Global operating profit of L'Occitane 2016-2024

Advertising spending of L'Occitane en Provence worldwide from 2016 to 2024 (in million euros)

Cosmetics & Personal Care

Global advertising costs of L'Occitane 2016-2024

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Market overview

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Impact

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