Nu Skin Enterprises - statistics & facts

Founded in 1984, Nu Skin Enterprises, Inc. is an American beauty and wellness company headquartered in Provo, Utah. It specializes in the manufacturing and selling of cosmetic and personal care products as well as dietary supplements, under brands such as Nu Skin and Pharmanex. In 2024, Nu Skin Enterprises was one of the leading direct selling retailers globally, operating in about 50 markets, many of which are in Asia, Europe, and Africa. In the three months preceding December 31, 2024, the number of Nu Skin customers in the Americas amounted to over 200 thousand. Meanwhile, approximately 3,100 employees worked for Nu Skin Enterprises.

Market share of skincare worldwide: **%

Revenue of the skin care market in the U.S.: **m USD

Revenue of the cosmetics market worldwide: ***bn USD

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Revenue of the leading direct selling companies worldwide in 2024 (in billion U.S. dollars)

Subscriptions & Direct Selling

Revenue of the leading direct selling companies worldwide 2024

Revenue of Nu Skin worldwide from 2012 to 2024 (in billion U.S. dollars)

Cosmetics & Personal Care

Global revenue of Nu Skin 2012-2024

Number of Nu Skin customers worldwide in 2024, by region (in 1,000s)

Cosmetics & Personal Care

Global Nu Skin customers 2024, by region

Market overview

Revenue of the cosmetics industry worldwide 2018-2030
Revenue of the cosmetics industry worldwide 2018-2030
Revenue of the cosmetics industry worldwide from 2018 to 2030 (in billion U.S. dollars)
Revenue of the global natural and organic cosmetics markets in 2023
Revenue of the global natural and organic cosmetics markets in 2023
Revenue of the leading countries in the global natural and organic cosmetics market in 2023 (in million euros)
Revenue of the skin care industry worldwide 2018-2030, by country
Revenue of the skin care industry worldwide 2018-2030, by country
Revenue of the skin care industry worldwide from 2018 to 2030, by selected country (in billion U.S. dollars)
Revenue of the sun protection skin care industry worldwide 2018-2030
Revenue of the sun protection skin care industry worldwide 2018-2030
Revenue of the sun protection skin care industry worldwide from 2018 to 2030 (in billion U.S. dollars)
Revenue of the cosmetics industry in the United States 2018-2030
Revenue of the cosmetics industry in the United States 2018-2030
Revenue of the cosmetics industry in the United States from 2018 to 2030 (in billion U.S. dollars)
Revenue of the skin care industry in the United States 2018-2030
Revenue of the skin care industry in the United States 2018-2030
Revenue of the skin care industry in the United States from 2018 to 2030 (in billion U.S. dollars)
U.S. skin care product retail sales 2020-2024
U.S. skin care product retail sales 2020-2024
Sales of skin care products in the United States from 2020 to 2024 (in billion U.S. dollars)
U.S. skin care sales 2024, by segment
U.S. skin care sales 2024, by segment
Skin care sales in the United States in 2024, by segment (in million U.S. dollars)

Direct selling

Revenue of the leading direct selling companies worldwide 2024
Revenue of the leading direct selling companies worldwide 2024
Revenue of the leading direct selling companies worldwide in 2024 (in billion U.S. dollars)
Top direct selling markets worldwide 2024
Top direct selling markets worldwide 2024
Leading direct selling markets worldwide in 2024 (in billion U.S. dollars)
Revenue of the leading direct selling companies in the United States in 2024
Revenue of the leading direct selling companies in the United States in 2024
Global revenue of the leading direct sales companies in the United States in 2024 (in million U.S. dollars)
Sales share of the U.S. direct selling industry 2023
Sales share of the U.S. direct selling industry 2023
Product category sales share of the direct selling industry in the United States in 2023

Competitors

Herbalife's revenue 2013-2024
Herbalife's revenue 2013-2024
Revenue of Herbalife from 2013 to 2024 (in million U.S. dollars)
Global net sales share of Herbalife in 2024, by product category
Global net sales share of Herbalife in 2024, by product category
Herbalife's net sales share worldwide in 2024, by product category
Global sales of Amway from 2016 to 2024
Global sales of Amway from 2016 to 2024
Amway's sales revenue worldwide from 2016 to 2024 (in billion U.S. dollars)
Mary Kay revenue 2017-2024
Mary Kay revenue 2017-2024
Revenue of Mary Kay from 2017 to 2024 (in billion U.S. dollars)
Helen of Troy revenue 2014-2024
Helen of Troy revenue 2014-2024
Net sales revenue generated by Helen of Troy Limited in fiscal years 2014 to 2024 (in billion U.S. dollars)
Helen of Troy revenue in fiscal year 2024, by segment
Helen of Troy revenue in fiscal year 2024, by segment
Net sales revenue generated by Helen of Troy Limited in fiscal year 2024, by segment (in million U.S. dollars)

Consumer behavior

Average yearly spend on beauty products in the U.S. 2024, by generation
Average yearly spend on beauty products in the U.S. 2024, by generation
Average yearly spend on beauty products in the United States in 2024, by generation (in U.S. dollars)
U.S.: expected change in monthly expenditure on beauty products 2024
U.S.: expected change in monthly expenditure on beauty products 2024
Expected change in monthly expenditure on beauty products in the United States in 2024
Extra amount shoppers would spend for sustainable skincare in the U.S. 2023
Extra amount shoppers would spend for sustainable skincare in the U.S. 2023
Extra amount shoppers would spend for sustainable skincare in the United States in 2023
Most searched skin care trends worldwide on social media 2024
Most searched skin care trends worldwide on social media 2024
Most searched skin care trends worldwide on social media in 2024
Beauty-related purchases U.S. consumers made for themselves 2024, by product type
Beauty-related purchases U.S. consumers made for themselves 2024, by product type
Share of consumers who have made beauty-related purchases for themselves in the United States in 2024, by type
Reasons to use makeup products in multiple ways in the U.S. 2024, by generation
Reasons to use makeup products in multiple ways in the U.S. 2024, by generation
Reasons to use makeup products in multiple ways in the United States in 2024, by generation
Parental concerns on beauty brands targeting kids in the U.S. 2024
Parental concerns on beauty brands targeting kids in the U.S. 2024
Parental concerns regarding beauty brands targeting their pre-teen/teen children in the United States in 2024

Market share of skincare worldwide: **%

Revenue of the skin care market in the U.S.: **m USD

Revenue of the cosmetics market worldwide: ***bn USD

Key figures

The most important key figures provide you with a compact summary of the topic of "Nu Skin Enterprises, Inc." and take you straight to the corresponding statistics.

Leading direct selling company
Amway
Log in or register to access full data.
Detailed statistics
Revenue of the leading direct selling companies worldwide 2024
Sales share of cosmetics & personal care products in the direct selling industry
****%
Log in or register to access full data.
Detailed statistics
Sales share of the U.S. direct selling industry 2023
Leading direct selling market
United States
Log in or register to access full data.
Detailed statistics
Top direct selling markets worldwide 2024
Most lucrative product category in the direct selling industry
Wellness
Log in or register to access full data.
Detailed statistics
Sales share of the U.S. direct selling industry 2023

Revenue of Nu Skin in Japan
******m USD
Log in or register to access full data.
Detailed statistics
Global revenue of Nu Skin 2024, by region
Number of Nu Skin customers in Mainland China
*****k
Log in or register to access full data.
Detailed statistics
Global Nu Skin customers 2024, by region
Nu Skin's advertising spending
****m USD
Log in or register to access full data.
Detailed statistics
Global Nu Skin advertising spending 2014-2024

Revenue of Mary Kay
***bn USD
Log in or register to access full data.
Detailed statistics
Mary Kay revenue 2017-2024
Sales share of Herbalife's weight management products
55.4%
Log in or register to access full data.
Detailed statistics
Global net sales share of Herbalife in 2024, by product category
Gross profit of Usana Health Sciences
*****m USD
Log in or register to access full data.
Detailed statistics
Gross profit of Usana Health Sciences, Inc. 2018-2023

Further reports

Get the best reports to understand your industry

We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch

Nu Skin Enterprises - statistics & facts

Key insights