Nina Jobst
Research expert covering South Korea
Olive Young - statistics & facts
The South Korean beauty retail landscape is changing. While singular brand road shops were everywhere in the 2010s, online shopping and multi-brand stores have now taken over. One store in particular has succeeded in attracting a majority of consumers. What started as a brick-and-mortar storefront Olive Young has developed into a clear market dominance domestically and expanding global business with its online presence. It is now the health and beauty store brand with the most physical stores across the country. By developing its omnichannel shopping services like same-day delivery, virtual commerce (v-commerce), and pick-up orders, it has kept up with the shift in the retail environment.
