Online beauty retailers in the United States - statistics & facts

Revenue in the beauty care segment of the e-commerce market United States 2017-2027

Revenue in the beauty care segment of the e-commerce market United States from 2017 to 2027 (in billion U.S. dollars)

Top beauty online stores in the U.S. 2023, by net sales

Top online stores in the beauty segment in the United States in 2023, by e-commerce net sales (in million U.S. dollars)

Top 10 personal care online stores in the U.S. 2023

Top online stores in the personal care segment in the United States in 2023, by e-commerce net sales (in million U.S. dollars)

Most visited beauty and cosmetics websites in the U.S. 2024

Most visited beauty and cosmetics websites in the United States as of March 2024 (in millions)

Top beauty websites in the U.S. 2025, by share of voice

Leading beauty websites in the United States in the 2nd quarter 2025, by share of voice

Top online retailers for beauty brands U.S. 2023 by purchase intent clicks

Leading online retailers for beauty brands in the United States in 2023, by purchase intent clicks

Top online retailers for personal care brands U.S. 2023 by purchase intent clicks

Leading online retailers for personal care brands in the United States in 2023, by purchase intent clicks

sephora.com: e-commerce net sales 2016-2025

E-commerce net sales of sephora.com from 2016 to 2025 (in million U.S. dollars)

Sephora brand profile in the United States 2024

Sephora brand awareness, usage, popularity, loyalty, and buzz among beauty and health online shop users in the United States in 2024

Monthly traffic to sephora.com 2024-2025

Number of visits to sephora.com from November 2024 to January 2025 (in millions)

Distribution of sephora.com traffic worldwide 2025, by country

Distribution of sephora.com desktop traffic worldwide as of September 2025, by country

Share of global sephora.com website visitors 2025, by age

Age distribution of visitors to sephora.com worldwide in September 2025

Distribution of sephora.com website visitors 2025, by gender

Distribution of visitors to sephora.com in April 2025, by gender

Sephora: monthly app downloads the U.S. 2020-2025

Number of monthly app downloads of Sephora in the United States from January 2020 to October 2025

ulta.com: e-commerce net sales 2014-2025

E-commerce net sales of ulta.com from 2014 to 2025 (in million U.S. dollars)

ULTA brand profile in the United States 2024

ULTA brand awareness, usage, popularity, loyalty, and buzz among beauty and health online shop users in the United States in 2024

ulta.com total website traffic 2023-2024, by device

Total website traffic on ulta.com from October 2023 to March 2024, by device (in millions)

Distribution of ulta.com traffic worldwide 2024, by country

Distribution of ulta.com desktop traffic worldwide as of April 2024, by country

Share of global Ulta website visitors 2025, by age

Age distribution of visitors to ulta.com worldwide in September 2025

Distribution of global Ulta website visitors 2025, by gender

Distribution of global visitors to ulta.com in September 2025, by gender

Ulta: monthly app downloads in the U.S. 2020-2025

Number of monthly app downloads of Ulta Beauty in the United States from January 2020 to October 2025

Amazon's share of total online sales in the U.S. 2023-2024, by product category

Amazon's share of total retail e-commerce sales in the United States in 2023 and 2024, by product category

Distribution of best-selling beauty & personal care products on Amazon 2025, by type

Distribution of best-selling beauty and personal care products on Amazon in 2nd quarter 2025, by type

Average price, reviews, and ratings of best-selling beauty products on Amazon 2024

Average price, number of reviews, and ratings of best-selling beauty and personal care products on Amazon in 2nd quarter 2024

Revenue of top beauty & personal care categories during Amazon Prime Day U.S. 2023

Revenue of leading beauty and personal care product categories during Amazon Prime Day in the United States in 2023 (in million U.S. dollars)

Share of women purchasing beauty items on Amazon in the U.S. 2019-2023

Share of female consumers buying beauty products on Amazon in the United States from 2019 to 2023

Consumers' opinions on purchasing beauty items on Amazon in the U.S. 2023

Habits and opinions of consumers buying beauty products on Amazon in the United States in 2023

E-commerce websites where buyers start online beauty shopping in the U.S. 2023

Online stores where consumers begin shopping for beauty products in the United States in 2023

Share of consumers who complete beauty purchases online in the U.S. 2024, by channel

Online destinations where consumers are most likely to complete beauty purchases in the United States in 2024

Favorite shopping channels among beauty shoppers in the U.S. 2024

Favorite shopping channels among beauty enthusiasts in the United States in 2024, by purchase frequency

Popularity of beauty and health online shops in the U.S. 2023, by brand

Beauty and health online shops popularity in the United States in 2023, by brand

Most well-known beauty and health online shops in the United States 2024

Leading beauty and health online shops ranked by brand awareness in the United States in 2024

Sephora & Ulta sales event shoppers in the U.S. 2024, by channel

Share of Sephora and Ulta customers who participate in or intend to participate in sales events in the United States in 2024, by purchase channel

Leading beauty shops among teens in the U.S. 2025

Leading beauty shopping destinations among teenagers in the United States in 2025

Beauty shoppers' annual income in the U.S. 2023, by retailer

Average annual household income of female beauty consumers who shop in selected stores in the United States in 2023 (in U.S. dollars)

Average age of beauty shoppers in selected U.S. stores 2023

Average age of female beauty consumers who shop in selected stores in the United States in 2023