Xin Ou
Research expert covering Greater China
Skincare e-commerce - statistics & facts
In the era of convenience, where every click holds the promise of radiant skin, the skincare industry has transformed into a digital haven for beauty enthusiasts and novices alike. Consumers can now explore a vast array of products, from luxurious serums to innovative face masks, all delivered straight to their doorsteps. In 2024, one out of every six skincare purchases worldwide will be made through digital channels, generating over 30 billion U.S. dollars in revenue. By 2029, the global online skincare market is forecast to be worth nearly 47 billion dollars. As for the market leaders in this growing industry, the United States ranks first based on revenue, followed by China and Japan.
