Breakfast cereal market in Europe - Statistics and Facts
Breakfast cereals are very popular throughout Europe. It is one of the traditional breakfasts of Western societies. Cereals can be consumed hot or cold. Milk or milk alternatives are usually used mixed with cereals for cold consumption. Cereals as a commodity are a commonly traded product worldwide. In Norway, the volume of breakfast cereals, granola, and other cereal products imported into the country is approximately 14.1 thousand metric tons. In the United Kingdom, imports of breakfast cereals amount to nearly 150 thousand metric tons yearly.
