Fresh food e-commerce – statistics & facts
As e-commerce flourished across sectors, shopping for fresh food and groceries remained obstinately brick-and-mortar over the years. Due to factors like food perishability and risk of damage or spoilage, the share of online fresh food sales remained below one percent in the United States pre-pandemic. However, the onset of the coronavirus pandemic and the lockdown restrictions that ensued have galvanized and propelled fresh food e-commerce to significance. A quick glance at the evolution of fresh food e-commerce gross merchandise volume (GMV) in China is testimony to the segment’s impressive growth.
