Generational grocery shopping behavior in the UK - statistics & facts
Sustainable, organic, and eco-friendly are all buzzwords in the food industry. But which generations are willing to foot the bill for the traditionally pricier options? According to a recent survey, Generation Z respondents were the most likely to be purchasers of sustainable food and beverage products in the UK. While millennials are the largest generational cohort in the United Kingdom, narrowly surpassing Generation X, Generation Z’s shopping behavior is also something to watch as their disposable income increases.
