Online grocery market in Italy - statistics & facts

Food & Personal Care e-commerce revenue in Italy 2021-2029, by segment

Food & Personal Care e-commerce revenue forecast in Italy from 2021 to 2029, by segment (in million U.S. dollars)

ARPU in the food segment of the e-commerce market in Italy 2017-2029

ARPU in the food segment of the e-commerce market in Italy from 2017 to 2029 (in U.S. dollars)

Market value of e-commerce B2C food & grocery in Italy 2017-2023

Market value of e-commerce B2C food & grocery in Italy from 2017 to 2023 (in billion euros)

Forecast online grocery out of food-at-home market in Italy 2030

Forecast share of online grocery out of food delivery market in Italy in 2030, by scenario and type of delivery

Retail sales of organic consumer packaged products in Italy 2024, by channel

Retail sales of organic consumer packaged goods (CPG) in Italy in 2024, by channel (in million euros)

Percentage change in sales value of retail channels in Italy 2023

Percentage change in sales value of retail channels in Italy between H1 2022 and H1 2023

YoY percentage growth of online revenue in grocery retail in Italy 2020-2024

Year-over-year percentage growth of online revenue in grocery retail in Italy from 2020 to 2024

Monthly online grocery retail sale growth in Italy 2024

Percentage growth of online grocery retail sales in Italy in selected months from April 2023 to April 2024

Monthly index of online vs. in-store FMCG prices in Italy 2022-2024

Monthly index of online vs. in-store FMCG prices in Italy from July 2022 to June 2024

Grocery: top 10 online stores in Italy in 2023, by net sales

Top online stores in the grocery segment in Italy in 2023, by e-commerce net sales (in million euros)

Distribution of online grocery retail sales in Italy 2024, by category

Distribution of online retail sales of food, beverage, and household products in Italy in 2024, by type of retailer

Online grocery & beverage shopping by store brand in Italy 2025

Online grocery & beverage shopping by store brand in Italy as of September 2025

Most popular supermarkets for online grocery shopping in Italy 2024

Leading supermarkets for online grocery shopping in Italy in 2024

Most visited food e-commerce sites in Italy 2024

Most popular food e-commerce sites in Italy as of November 2024, by unique monthly visitors (in 1,000s)

Leading groceries websites in Italy 2023, based on visit share

Most popular groceries websites in Italy in December 2023, based on share of visits

Main food delivery apps in Italy 2024, by downloads

Leading food delivery and takeout apps in Italy in 2024, by number of downloads (in 1,000s)

Lidl online unique users in Italy 2019-2024

Quarterly average number of Lidl's online unique users in Italy from 2019 to 2024 (in millions)

Food & Personal Care e-commerce user in Italy 2021-2029

Number of Food & Personal Care e-commerce users in Italy from 2021 to 2029, by segment (in millions)

Forms of grocery shopping services used by consumers in Italy 2024

Most used grocery shopping services in Italy as of October 2024

Consumers using online grocery shopping services in Italy 2024, by type of fulfilment

Share of consumers using online grocery shopping services in Italy in 2024, by type of fulfilment

Main reasons for online grocery shopping in Italy 2024

Main advantages of buying groceries online in Italy in 2024

Main reasons not to online grocery shop in Italy 2024

Main disadvantages of online grocery shopping in Italy in 2024

Most impactful AI use cases in Italian food retail 2024

AI use cases expected to have the highest impact over the next 3 to 5 years in Italian food retail as of 2024

Groceries & beverages purchased online by category in Italy 2025

Groceries & beverages purchased online by category in Italy as of September 2025