Online grocery shopping in Germany - statistics & facts

Revenue from groceries bought online Germany 2014-2024

Revenue from the sale of groceries in online retail in Germany from 2014 to 2024 (in million euros)

E-commerce revenue in Germany 2000-2025

B2C-e-commerce revenue in Germany from 2000 to 2024 with a forecast for 2025 (in billion euros)

Revenue from FMCG products in online trade in Germany 2010-2024

Revenue from FMCG products in online trade in Germany from 2010 to 2024 (in billion euros)

Revenue development from FMCG products in online trade Germany 2010-2024

Revenue development from FMCG products in online trade in Germany from 2010 to 2024, compared to previous year

Online retail revenue from selected product groups in Germany 2022-2024

Product groups ranked by online retail revenue in Germany from 2022 to 2024 (in million euros)

Market share of online trade in food sales Germany 2015-2024

Market share of online trade in food sales in Germany from 2015 to 2024

Share of online shoppers who bought groceries online in Germany 2023, by age group

Share of online shoppers who ordered or purchased groceries/essential goods for private purposes on the internet in Germany in 2023, by age group

Purchasing groceries on the internet or from online shops 2019-2024

Number of people in Germany who purchase groceries for their household on the internet or from online shops from 2019 to 2024 (in millions)

Preferred grocery shopping locations in Germany 2021

Where do you do most of your grocery shopping?

Attitude towards online grocery delivery in Austria, Germany, Switzerland 2021

Have you ever ordered groceries online and had them delivered to your home, or would you like to do so?

Purchasing power per resident in online grocery retail in Germany 2021, by city

Purchasing power per resident in online grocery retail in Germany in 2021, by metropolitan area

Negative experiences during online grocery shopping in Germany 2021

Which of the following negative experiences have you had when shopping for groceries online?

Situations for ordering groceries online in Germany 2021

In which situations do you order groceries online?

Criteria for online grocery shopping in Germany 2021

What is important to you when buying groceries online?

E-commerce revenue of the leading online shops in the food segment in Germany 2021

Net revenue of the leading online shops in the grocery segment in Germany from 2016 to 2021 (in bllion euros)

Top grocery online stores in Germany 2024

Top online stores in the Food & Beverages segment in Germany in 2024, by GMV (in million U.S. dollars)

Online grocery & beverage shopping by store brand in Germany 2025

Online grocery & beverage shopping by store brand in Germany as of September 2025

Awareness of online grocery delivery companies in Germany 2021

Have you heard of the following online grocery delivery companies?

Amazon Fresh brand profile in Germany 2023

Amazon Fresh brand awareness, usage, popularity, loyalty, and buzz among online grocery delivery users in Germany in 2023

Gorillas brand profile in Germany 2023

Gorillas brand awareness, usage, popularity, loyalty, and buzz among online grocery delivery users in Germany in 2023

HelloFresh brand profile in Germany 2023

HelloFresh brand awareness, usage, popularity, loyalty, and buzz among online grocery delivery users in Germany in 2023

Edeka brand profile in Germany 2023

Edeka brand awareness, usage, popularity, loyalty, and buzz among online grocery delivery users in Germany in 2023

Rewe brand profile in Germany 2023

Rewe brand awareness, usage, popularity, loyalty, and buzz among online grocery delivery users in Germany in 2023

Groceries & beverages purchased online by category in Germany 2025

Groceries & beverages purchased online by category in Germany as of September 2025

Beverages bought online in Germany 2021, by type

Which of these beverages have you bought online before?