Supermarkets in the Netherlands - Statistics and Facts
Dutch supermarkets had to face a new challenge in 2024 with the enforcement of a national ban on the sale of tobacco products on their premises, effective July 1. Jumbo, one of the leading food retailers in the country, specifically ascribed its downturn in revenue in 2024 to the ban. Despite this, Jumbo still had a very strong presence in the Dutch supermarket landscape along with other chains Albert Heijn, Plus, and discounter Lidl.
Albert Heijn has its origins in 1887, when a man with that name bought a grocery store in Oostzaan. In 2024, the total number of Albert Heijn stores reached 1,195, the highest figure among all food retail chains in the Netherlands. Moreover, Albert Heijn has adapted to changing times and reached a sales value of approximately 1.8 billion euros in the online channel in 2023.
However, it is another German discounter that had the highest presence in the country: Aldi counted 487 stores nationwide in 2024. Despite this, among other leading grocery retailers, Aldi ranked only fifth in terms of revenue and sixth when it came to penetration rate.
Albert Heijn, the top supermarket
Albert Heijn, part of the global Ahold Delhaize group, led the food retail industry in the Netherlands with a market share of close to 38 percent in 2024. Its main competitor was Jumbo, which accounted for 20.3 percent of the market and boasted a very fast growth in the past twelve years, witnessing its market share more than double during this period.Albert Heijn has its origins in 1887, when a man with that name bought a grocery store in Oostzaan. In 2024, the total number of Albert Heijn stores reached 1,195, the highest figure among all food retail chains in the Netherlands. Moreover, Albert Heijn has adapted to changing times and reached a sales value of approximately 1.8 billion euros in the online channel in 2023.
Discounter supermarkets make their way
Lidl and Aldi were the leading discounter chains in the country in 2024. The revenue of Lidl in the Netherlands amounted to approximately 5.5 billion euros, just behind Jumbo and Albert Heijn. Among discounters, Lidl also had the highest market share and consumer penetration.However, it is another German discounter that had the highest presence in the country: Aldi counted 487 stores nationwide in 2024. Despite this, among other leading grocery retailers, Aldi ranked only fifth in terms of revenue and sixth when it came to penetration rate.
