On July 2, 2015, the Kraft Foods Group completed a merger with Heinz to become The Kraft Heinz Company. Now the company has decided to undo the past and split. The new "Global Taste Elevation Co." focuses on sauces, spreads, and seasonings, while the new "North American Grocery Co." will take charge of major U.S. based brands such as Kraft Singles, Lunchables, and Oscar Mayer. Both names, reveal the intended regional focus. Co-headquartered in Pittsburgh and Chicago, for now, The Kraft Heinz Company is still rated as one of the leading five
The company makes around 26 billion U.S. dollars in
. Most of these
. Canada and other parts of the world only account for slightly under a third of Kraft Heinz's net sales.
Company portfolio
In 2024, the company renamed its product segmentation into product platforms, consisting of taste elevation, easy ready meals, substantial snacking, desserts, hydration, cheese, coffee, and meats. The
vast majority of sales are generated from their taste elevation platform. Taste elevation includes condiments, sauces, dressings, and spreads, and produced sales of over 11 billion U.S. dollars in 2024. Easy ready meals ranked in distant second place and meats in third place.
Kraft Heinz Brands
The company’s multi-million-dollar brands can be found in virtually every household in the United States. This is proven by a high level of brand awareness among consumers. For example, among condiment and sauce consumers, over 90 percent of American survey respondents were aware of the
Heinz or
Kraft brands. Among other well-performing Kraft Heinz brands are the refrigerated
frankfurters produced by Oscar Mayer, a company owned by Kraft Heinz. The brand accounts for almost 90 million dollars in sales in its category and is only outperformed by Tyson Foods’ Ball Park brand.
The maker of Kraft Mac and Cheese, Heinz ketchup, and Oscar Mayer sausage
spends almost 1.1 billion U.S. dollars on advertising worldwide to promote its brands to consumers.
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