DIY & home improvement e-commerce in the Baltics - statistics & facts
The DIY and home improvement e-commerce industry in the Baltic region is driven by cultural interests in craftsmanship and technological adeptness. In Estonia, Latvia, and Lithuania, a tradition of self-reliance often inspires homeowners to take on projects themselves. Furthermore, the market is facilitated by a high internet penetration and a growing preference for online shopping, which is reflected in the e-commerce market growth. Together, these factors fuel the demand for buying home improvement solutions on the internet.
