DIY, home improvement, and furniture retail in Scandinavia - statistics & facts
The Scandinavian home aesthetic is appreciated and replicated not only in its home region, but also in the whole world. In recent years, the Danish and Norwegian word “hygge” (which can be roughly translated as coziness) and the philosophy attached to it have attracted a lot of interest and inspired many home improvement projects also outside that region. It is then perhaps unsurprising that the theme carries some weight for Scandinavian people themselves.
