Functional drinks in the United States - statistics & facts
Functional drinks are designed to provide the consumer with something more than a standard beverage; they often contain specific ingredients to provide additional health benefits. Functional beverages include energy drinks, as most American consumers expect an energy boost from functional beverages. Sports drinks, milk drinks, ready-to-drink teas, smart drinks, fortified fruit drinks, plant-based milks, and fortified water also fall into this category.
