in 2024. Non-alcoholic beverages also came in second and third place: carbonated soft drinks and coffee both accounted for a high consumption share.
The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water.
U.S. market landscape
Sales volume of liquid refreshment beverages in the United States was around 36 billion gallons in 2024.
Leading companies based on volume share include Coca-Cola Company, PepsiCo and Keurig Dr Pepper. Among the
leading brands, Gatorade dominated the liquid refreshment beverage market in the United States, capturing about 51 percent of the market share. Gatorade was followed by Lipton Tea, Coke, and Arizona Iced Tea.
Consumption trends
While Coca-Cola, Dr Pepper, and Pepsi-Cola were the
leading carbonated soft drink brands in the U.S., private label
bottled water brands made up the largest portion of bottled water sales. Consumption figures also point to opposing trends for the two segments.
Per capita consumption of carbonated soft drinks in the United States has been steadily decreasing over the years, from around 136 liters in 2019 to around 123 in 2024. In addition, further decrease is expected until 2029. In contrast,
consumption of bottled water has followed an upward trend over the years, increasing from 16.2 gallons per capita in 1999 to more than 46 gallons per capita in 2023. This suggests a greater emphasis on and knowledge of healthy drinking behaviors in recent years in the United States.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
