Key insights
- Share of consumers who bought pet products exclusively offline in Italy
- %

Detailed statistics
Favorite purchase locations for pet products in Italy in 2023
- Share of Italians who spent between one and three hours per day caring for their pets
- 54%

Detailed statistics
Time spent for taking care of pets in Italy 2024
- Share of Italians who spent between 51 and 100 euros a month for pet care and pet supplies
- %

Detailed statistics
Monthly expenditure for pet care and supplies in Italy 2024
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Recommended statistics
Overview
6
- Household pets in Italy 2025
- Cat and dog owning households in Italy 2014-2022
- Share of bird-owners on total pet owners in Italy 2022-2024
- Share of fish-owners on total pet owners in Italy 2022-2024
- Share of hamster owners among pet owners in Italy 2022-2024
- How Italian respondents happened to own a pet 2024
Overview
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Household pets in Italy 2025

Household pets in Italy 2025
Household pets in Italy as of September 2025
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Cat and dog owning households in Italy 2014-2022

Cat and dog owning households in Italy 2014-2022
Share of households owning at least one cat or dog in Italy from 2014 to 2022
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Share of bird-owners on total pet owners in Italy 2022-2024

Share of bird-owners on total pet owners in Italy 2022-2024
Share of bird-owners on total pet owners in Italy from 2022 to 2024
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Share of fish-owners on total pet owners in Italy 2022-2024

Share of fish-owners on total pet owners in Italy 2022-2024
Share of fish-owners on total pet owners in Italy from 2022 to 2024
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Share of hamster owners among pet owners in Italy 2022-2024

Share of hamster owners among pet owners in Italy 2022-2024
Share of hamster owners among pet owners in Italy from 2022 to 2024
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How Italian respondents happened to own a pet 2024

How Italian respondents happened to own a pet 2024
How did you happen to own a pet?
Expenditure and purchase
7
- Favorite purchase locations for pet products in Italy in 2023
- Monthly expenditure for pet care and supplies in Italy 2024
- Yearly expenditure for pet toys and gadgets in Italy 2024
- Italy: pets' medical care and pharmaceuticals yearly expenditure 2024
- Italy: CPG private labels sales value and volume growth in pet care retail 2023
- Italy: CPG private labels sales value and volume growth in pet shops 2023
- Monthly consumer price index (CPI) of pet products in Italy 2022-2024
Expenditure and purchase
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Favorite purchase locations for pet products in Italy in 2023

Favorite purchase locations for pet products in Italy in 2023
Share of consumers who bought pet products in Italy in 2023, by distribution channel
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Monthly expenditure for pet care and supplies in Italy 2024

Monthly expenditure for pet care and supplies in Italy 2024
Monthly expenditure for pet care and pet supplies in Italy in 2024, by amount of money
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Yearly expenditure for pet toys and gadgets in Italy 2024

Yearly expenditure for pet toys and gadgets in Italy 2024
Yearly expenditure for pet toys and gadgets in Italy in 2024, by amount of money
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Italy: pets' medical care and pharmaceuticals yearly expenditure 2024

Italy: pets' medical care and pharmaceuticals yearly expenditure 2024
Yearly expenditure for pets' medical care and pharmaceuticals in Italy in 2024, by amount of money
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Italy: CPG private labels sales value and volume growth in pet care retail 2023

Italy: CPG private labels sales value and volume growth in pet care retail 2023
Sales value and volume percentage change of consumer packaged goods (CPG) private labels in the pet care retail market in Italy in 2023
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Italy: CPG private labels sales value and volume growth in pet shops 2023

Italy: CPG private labels sales value and volume growth in pet shops 2023
Sales value and volume percentage change of consumer packaged goods (CPG) private labels in pet shops in Italy from January to November 2023
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Monthly consumer price index (CPI) of pet products in Italy 2022-2024

Monthly consumer price index (CPI) of pet products in Italy 2022-2024
Monthly consumer price index (CPI) of pet products in Italy from January 2022 to November 2024
Pet care
6
- Benefits of having a cat in Italian households 2024
- Benefits of having a dog in Italian households 2024
- Time spent for taking care of pets in Italy 2024
- Time spent for taking care of pets in Italy 2024, by generation
- Main pet care activities according to dog owners Italy 2024
- Main pet care activities according to cat owners Italy 2024
Pet care
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Benefits of having a cat in Italian households 2024

Benefits of having a cat in Italian households 2024
What are the main positive aspects of having a cat in the family?
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Benefits of having a dog in Italian households 2024

Benefits of having a dog in Italian households 2024
What are the main positive aspects of having a dog in the family?
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Time spent for taking care of pets in Italy 2024

Time spent for taking care of pets in Italy 2024
How much time do you spend each day caring for your pet?
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Time spent for taking care of pets in Italy 2024, by generation

Time spent for taking care of pets in Italy 2024, by generation
How much time do you spend each day caring for your pet?
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Main pet care activities according to dog owners Italy 2024

Main pet care activities according to dog owners Italy 2024
Most popular pet care activities among dog owners in Italy in 2024
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Main pet care activities according to cat owners Italy 2024

Main pet care activities according to cat owners Italy 2024
Most popular pet care activities among cat owners in Italy in 2024
Pet food
5
- Main factors when choosing food for pets in Italy 2025
- Share of Italians choosing pet food for it sustainable characteristics 2024
- Share of Italians willing to pay extra for sustainable pet food 2024
- Monthly pet food consumer price index (CPI) trends in Italy 2022-2024
- CPG demand index of pet food in Italy 2023, by type of pet
Pet food
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Main factors when choosing food for pets in Italy 2025

Main factors when choosing food for pets in Italy 2025
Key factors for pet owners in Italy when choosing food for their pets according to retailers in 2025
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Share of Italians choosing pet food for it sustainable characteristics 2024

Share of Italians choosing pet food for it sustainable characteristics 2024
Frequency of choosing pet food for its sustainability in Italy in 2024
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Share of Italians willing to pay extra for sustainable pet food 2024

Share of Italians willing to pay extra for sustainable pet food 2024
Willingness to spend more on pet food that promotes environmental sustainability in Italy in 2024
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Monthly pet food consumer price index (CPI) trends in Italy 2022-2024

Monthly pet food consumer price index (CPI) trends in Italy 2022-2024
Monthly consumer price index (CPI) of pet food in Italy from January 2022 to November 2024
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CPG demand index of pet food in Italy 2023, by type of pet

CPG demand index of pet food in Italy 2023, by type of pet
CPG demand index of pet food in Italy in selected weeks from April to July 2023, by type of pet
Brands
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Most known pet food brands in Italy 2023

Most known pet food brands in Italy 2023
Leading pet food brands in Italy in 2023, by brand awareness
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Most purchased pet food brands in Italy 2023

Most purchased pet food brands in Italy 2023
Leading pet food brands in Italy in 2023, by brand purchase
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Pet food brands believed to be healthy by consumers in Italy 2023

Pet food brands believed to be healthy by consumers in Italy 2023
Leading healthy pet food brands in Italy in 2023, by brand perception
Travel/work
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Share of pet owners traveling often with their pets in Italy 2024, by generation

Share of pet owners traveling often with their pets in Italy 2024, by generation
Do you travel often with your pet?
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Main challenges when traveling with pets in Italy 2024

Main challenges when traveling with pets in Italy 2024
Main obstacles encountered when traveling with pets according to pet owners in Italy in 2024
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Italians who wished they could bring their dog to work 2024

Italians who wished they could bring their dog to work 2024
Share of Italian dog owners who would like to be able to bring their pet to the workplace in 2024
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Italians who wished they could bring their cat to work 2024

Italians who wished they could bring their cat to work 2024
Share of Italian cat owners who would like to be able to bring their pet to the workplace in 2024
Veterinarians
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Frequency of veterinarian visits among dog owners in Italy 2024

Frequency of veterinarian visits among dog owners in Italy 2024
Frequency of visits to the veterinarian among dog owners in Italy in 2024
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Frequency of veterinarian visits among cat owners in Italy 2024

Frequency of veterinarian visits among cat owners in Italy 2024
Frequency of visits to the veterinarian among cat owners in Italy in 2024
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Motivation for veterinarian visits among dog owners in Italy 2024

Motivation for veterinarian visits among dog owners in Italy 2024
Main reasons for visiting the veterinarian among dog owners in Italy in 2024
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Motivation for veterinarian visits among cat owners in Italy 2024

Motivation for veterinarian visits among cat owners in Italy 2024
Main reasons for visiting the veterinarian among cat owners in Italy in 2024
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