Imperial Brands - statistics & facts
“Smoking Kills.” This statement, or something of a similar nature, can be found on every cigarette pack worldwide and probably is one of the reasons why Imperial Tobacco decided to drop the “tobacco” from its name in 2016. The multinational rebranded to Imperial Brands to reflect its new, brand-oriented, strategy and growing importance of its non-tobacco segments. In 2023, Imperial Brands was the world’s sixth-largest international cigarette company based on market value.
