Playmobil - statistics & facts

Playmobil is a household name in many countries, known for capturing the imagination of children with toys ranging from pirate ships to Egyptian pyramids to ambulances. Having toys for every child, no matter what their interest, is perhaps part of the company's appeal. The toy industry is expected to reach almost 441 billion U.S. dollars by 2030 and therefore is a profitable market for many companies.
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Published by Statista Research Department, Dec 17, 2025

Key insights

Countries with the largest toy markets worldwide
United States, China, and Japan
Toy market sales in Germany
***bn EUR
Cash flow of the Brandstätter Group worldwide
****bn EUR

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Current statistics on this topic

ARPU in the toys & games segment worldwide from 2018 to 2029 (in U.S. dollars)

Toys

ARPU in the toys & games segment worldwide 2018-2029

E-Commerce net sales of playmobil.de from 2016 to 2024 (in million US dollars)

B2C E-Commerce

playmobil.de: E-Commerce net sales from 2016 to 2024

Net sales of the LEGO Group worldwide from 2017 to 2024, by region (in million Danish kroner)

Toys

LEGO Group net sales 2017-2024, by region

Recommended statistics

Overview

8

Overview

Company figures

8

Company figures

Online store

5

Online store

Competition

5

Competition

Further reports

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Video gaming in the United States
Video gaming in the United States
Toy industry in the United States
Toy industry in the United States
Children's products in Italy
Children's products in Italy
Toy market in Japan
Toy market in Japan
Toy market in China
Toy market in China
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