The rise of Shein

This Statista report takes a deep dive into Shein, the Chinese company that has disrupted online fast fashion worldwide. A business model based on a very flexible supply chain and extremely low prices turned Shein from a local startup into a global player, able to outpace more established competitors in Europe and the United States. However, a lack of transparency in production and poor sustainability might threaten Shein’s plans for a much-rumored IPO in the United States.