Xin Ou
Research expert covering Greater China
Cross-border e-commerce in Singapore - statistics & facts
Singaporean consumers have a long tradition of shopping cross-border, be it the weekend grocery runs in neighboring Johor Bahru in Malaysia or the shopping trips to Bangkok’s many weekend markets and shopping malls. With favorable currency exchange rates, products across the border tend to be that much cheaper, that it’s worth the trip. However, as more Singaporeans embrace online shopping channels, the limits to what products they can obtain are no longer constrained by physical distance. This was even more evident during the COVID-19 pandemic when lockdowns and border closures pushed consumers towards e-commerce.
