
Xin Ou
Research expert covering Greater China

Detailed statistics
E-commerce revenue in European countries 2012-2017

Detailed statistics
Main online purchase motivations in Spain 2024

Detailed statistics
Brand recognition food boxes in the Netherlands 2016

Foreseen e-commerce investment on marketing services in Italy 2024
Share of e-commerce managers planning to invest in marketing services in Italy in 2024

Social commerce as share of total e-commerce worldwide 2018-2029
Social commerce as percentage of total e-commerce worldwide from 2018 to 2029

B2C e-commerce revenue in service sector in Taiwan 2023, by industry
B2C e-commerce revenue in service sector in Taiwan in 2023, by industry (in billion New Taiwan dollars)

B2C e-commerce sales in Peru 2019-2024
B2C e-commerce sales in Peru from 2019 to 2024 (in billion U.S. dollars)

E-mail marketing campaigns benchmarks in e-commerce worldwide 2020-2024
E-commerce e-mail marketing campaigns benchmarks worldwide from 2020 to 2024

B2C e-commerce market size in the digital sector in Japan 2024, by category
B2C e-commerce market size in the digital sector in Japan in 2024, by category (in billion Japanese yen)

GMV of B2C cross-border import e-commerce in China 2020-2029
Gross merchandise value of Business-to-Consumer (B2C) cross-border import e-commerce in China from 2020 to 2024 with estimates until 2029 (in billion yuan)

B2C e-commerce market size in China 2018-2028
Market size of B2C e-commerce market in China from 2018 to 2023, with estimates until 2028 (in trillion yuan)

B2C export e-commerce market size China 2019-2029
Market size of China's B2C export e-commerce market from 2019 to 2024 with forecasts until 2029 (in billion yuan)

B2C e-commerce sales growth in Sweden 2024, by category
B2C e-commerce sales growth in Sweden in 2024, by category

B2C e-commerce sales in Chile 2010-2024
B2C e-commerce sales in Chile from 2010 to 2024 (million U.S. dollars)

GMV of B2C export e-commerce market China 2020-2029
Gross merchandise value of the B2C export e-commerce market in China from 2020 to 2024, with estimates until 2029 (in billion yuan)

Top B2C e-commerce startups in Egypt 2025, by value of capital raised
Leading B2C e-commerce startups in Egypt in 2025, by total funding (in million U.S. dollars)

Market size of B2C e-commerce of consumer goods sector in Japan 2024, by category
B2C e-commerce market size in the consumer goods sector in Japan in 2024, by category (in billion Japanese yen)

E-commerce SMS marketing benchmarks worldwide 2020-2024
E-commerce SMS marketing campaign benchmarks worldwide from 2020 to 2024

E-commerce web push marketing campaigns benchmarks worldwide 2020-2024
E-commerce web push notifications from marketing campaigns benchmarks worldwide from 2020 to 2024

Market value of B2C e-commerce in the service sector in Japan 2024, by category
B2C e-commerce market size in the service sector in Japan in 2024, by category (in billion Japanese yen)

Revenue of the e-commerce market in the United States by tariff scenario 2030
E-commerce market value in the United States from 2017 to 2030, by tariff scenario

B2C & C2C online sales revenue in Argentina 2018-2024
Annual B2C and C2C e-commerce sales revenue in Argentina from 2018 to 2024 (in billion Argentine pesos)

Main benefits of using affiliate marketing among e-commerce Thailand 2023
Leading benefits of using affiliate marketing among e-commerce businesses in Thailand as of December 2023

B2B and B2C e-commerce sales value in Taiwan 2016-2023
B2B and B2C e-commerce sales value in Taiwan from 2016 to 2023 (in billion New Taiwan dollars)

Number of B2C e-commerce orders in Russia 2024, by selected segment
Number of online orders in the B2C e-commerce market in Russia in 2024, by segment (in millions)

B2C online retail market size in Japan 2015-2024
Business-to-consumer (B2C) e-commerce market size in Japan from 2015 to 2024 (in trillion Japanese yen)

Share of B2C e-commerce value Thailand 2018-2023
Share of business-to-customer (B2C) e-commerce value in Thailand from 2018 to 2022 with a forecast for 2023

Breakdown of B2C e-commerce exports China 2023, by category
Distribution of B2C cross-border e-commerce exports from China in 2023, by product category

Use of AI in B2C e-commerce operations in Japan 2023
Share of business-to-consumer (B2C) e-commerce companies using AI in Japan in 2023

Use of AI in B2C e-commerce operations in Canada 2023
Share of business-to-consumer (B2C) e-commerce companies using AI in Canada in 2023

Growth of B2C e-commerce value Thailand 2017-2023
Growth rate of B2C e-commerce value in Thailand from 2017 to 2022 with a forecast for 2023

Use of AI in B2C e-commerce operations in Spain 2023
Share of business-to-consumer (B2C) e-commerce companies using AI in Spain in 2023

Use of AI in B2C e-commerce operations in Ireland 2023
Share of business-to-consumer (B2C) e-commerce companies using AI in Ireland in 2023

Use of AI in B2C e-commerce operations in Brazil 2023
Share of business-to-consumer (B2C) e-commerce companies using AI in Brazil in 2023

Crypto market size in B2C e-commerce payments worldwide 2024, with forecast for 2026
Value and share of cryptocurrency in consumer (B2C) transactions in global e-commerce from 2022 to 2024, with a forecast for 2026

A2A payments market size in B2C e-commerce worldwide 2024, with a 2030 forecast
Value and share of A2A payments in consumer (B2C) transactions in global e-commerce in 2024, with a forecast for 2030

Share of enterprises B2C e-commerce sales via a website in Sweden 2014-2024
Share of enterprises that make B2C e-commerce sales via a website in Sweden from 2014 to 2024

Awareness of affiliate marketing among e-commerce businesses Thailand 2023
Awareness of affiliate marketing among e-commerce businesses in Thailand as of December 2023

Stages of AI integration in B2C e-commerce businesses Australia 2023
Stages of artificial intelligence (AI) integration in business-to-consumer (B2C) e-commerce organizations in Australia in 2023

Top ways e-commerce businesses would use Apple Vision Pro for marketing Spain 2024
Leading ways e-commerce businesses would use Apple Vision Pro for marketing in Spain as of February 2024

B2C e-commerce sales share in Russia 2024, by segment
Distribution of B2C e-commerce sales value in Russia in 2024, by segment

B2C e-commerce revenue in Russia 2024, by selected segment
B2C e-commerce market revenue in Russia in 2024, by selected segment (in trillion Russian rubles)

B2C e-commerce revenue in Brazil 2019-2024
Annual online shopping revenue in Brazil from 2019 to 2024 (in billion Brazilian reals)

Expenditure of e-commerce consumer goods in Malaysia 2024, by product category
Expenditure of e-commerce consumer goods among Malaysians in 2024, by product category (in million U.S. dollars)

Share of traffic of e-commerce in Indonesia 2025, by platform
Share of traffic of e-commerce market in Indonesia between January and March 2025, by platform

E-commerce consumer spending in Japan 2024, by category
Value of e-commerce consumer expenditure in Japan in 2024, by category (in billion U.S. dollars)

Leading large cap e-commerce companies worldwide 2025, by market cap
Leading e-commerce companies worldwide as of November 2025, by market cap (in billion U.S. dollars)

Share of B2C e-commerce in the consumer goods sector in Japan FY 2024, by category
Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2024, by category

B2C online retail ratio in Japan 2015-2024
Business-to-consumer (B2C) e-commerce ratio within overall commercial physical goods transactions in Japan from 2015 to 2024

Number of M&A transactions in marketing services worldwide Q1 2020-Q2 2025
Number of merger and acquisition (M&A) transactions in marketing services worldwide from 1st quarter 2020 to 2nd quarter 2025

Business-to-consumer (B2C) experiential marketing spending worldwide 2022-2024
Business-to-consumer (B2C) experiential marketing spending worldwide from 2022 to 2024 (in billion U.S. dollars)

Share of enterprises with B2C e-commerce sales in Norway 2014-2024
Share of enterprises with B2C web sales in Norway from 2014 to 2024

Total and e-commerce U.S. retail trade sales 2000-2024
Total and e-commerce value of U.S. retail trade sales from 2000 to 2024 (in billion U.S. dollars)
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