E-commerce in Israel - statistics & facts

Almost half of Israeli internet users engaged in e-commerce activity on a weekly basis. This was according to a survey conducted in the third quarter of 2024 regarding online shopping activities. Estimates predict that the revenue from e-commerce is projected to exceed 10 billion U.S. dollars by 2028. From apparel and electronics to groceries and restaurant delivery services, the e-commerce market in Israel is diverse and competitive. Advanced payment methods further strengthen the relationship between businesses and their customers, facilitating the growth in this dynamic sector.

E-commerce market revenue: ***bn USD

Leading driver for online purchasing: Free delivery

Share of people who made or received digital payment in the past year: ****%

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Current statistics on this topic

Share of population who shopped online in the previous three months in Israel in 2023, by household income per person

Digital Shopping Behaviour

Share of people who recently made an online purchase in Israel 2023, by income

Annual return rate of purchases as a share of revenue in the e-commerce fashion market in Israel in from 2017 to 2029

B2C E-Commerce

Return rate of online fashion purchases in Israel 2017-2029

Market share of online meal delivery services in Israel in 2023

B2C E-Commerce

Market share of online food delivery brands in Israel 2023

Overview

Number of internet users in Israel 2020-2029
Number of internet users in Israel 2020-2029
Number of internet users in Israel 2020-2029 (in millions)
Mobile internet penetration in Israel 2020-2029
Mobile internet penetration in Israel 2020-2029
Mobile internet user penetration rate in Israel from 2020 to 2029
Per capita private disposable income in Israel 2006-2023
Per capita private disposable income in Israel 2006-2023
Private disposable income per capita in Israel from 2006 to 2023 (in Israeli shekels)
Payment methods by share of total transaction volume in Israel 2022
Payment methods by share of total transaction volume in Israel 2022
Share of total volume of payments in Israel in 2022, by method of payment

Market overview

E-commerce share of market in Israel 2025
E-commerce share of market in Israel 2025
Online e-commerce market share of total market revenue in Israel in 2025
Revenue of the e-commerce industry in Israel 2017-2029
Revenue of the e-commerce industry in Israel 2017-2029
Revenue of the e-commerce industry in Israel from 2017 to 2029 (in billion U.S. dollars)
Revenue per user of e-commerce in Israel 2017-2029
Revenue per user of e-commerce in Israel 2017-2029
Revenue per user of e-commerce in Israel from 2017 to 2029 (in U.S. dollars)
Top global online retail websites in Israel November 2024, by share of orders
Top global online retail websites in Israel November 2024, by share of orders
Share of e-commerce orders of international websites in Israel in November 2024
Top local online retail websites in Israel in November 2024, by share of orders
Top local online retail websites in Israel in November 2024, by share of orders
Share of e-commerce orders among domestic online retailers in Israel in November 2024

Online payments

Share of different online payment methods in e-commerce in Israel 2023, by type
Share of different online payment methods in e-commerce in Israel 2023, by type
Share of payment methods used for online transactions in Israel in 2023, by type
Share of people who made or received digital payments in Israel 2025, by gender
Share of people who made or received digital payments in Israel 2025, by gender
Share of population who made or received digital payment in Israel as of February 2025, by gender
Annual adoption of prepaid cards or vouchers in Israel 2020-2023
Annual adoption of prepaid cards or vouchers in Israel 2020-2023
Prepaid cards and/or voucher usage either for online payments or at POS in Israel from 2020 to 2023
Average payment value over mobile payment apps in Israel 2024, by recipient type
Average payment value over mobile payment apps in Israel 2024, by recipient type
Average value of payment over mobile payment app in Israel in 2024, by purpose (in Israeli shekels)
Mobile payment app usage in Israel July 2022, by purpose
Mobile payment app usage in Israel July 2022, by purpose
Usage of mobile payment apps in Israel in July 2022, by payment purpose

Consumer trends

Penetration rate of e-commerce in Israel 2017-2029
Penetration rate of e-commerce in Israel 2017-2029
Penetration rate of e-commerce in Israel from 2017 to 2029
Online shopping activities among internet users in Israel Q3 2024, by type
Online shopping activities among internet users in Israel Q3 2024, by type
Share of people who engaged in weekly e-commerce activities in Israel in the 3rd quarter of 2024, by type of activity
Main driver for online purchasing decision in Israel 2024
Main driver for online purchasing decision in Israel 2024
Leading drivers internet shoppers say influence e-commerce purchasing choices in Israel in the 3rd quarter of 2024
Top shopping queries searched on Google in Israel 2024, by index score
Top shopping queries searched on Google in Israel 2024, by index score
Most common shopping search terms on Google in Israel in 2024, by index score

Consumer demographics

Share of people who made an online purchase in Israel 2025, by gender
Share of people who made an online purchase in Israel 2025, by gender
Share of people who made a purchase on the internet in the last year in Israel as of February 2025, by gender
Share of people who recently made an online purchase in Israel 2023, by income
Share of people who recently made an online purchase in Israel 2023, by income
Share of population who shopped online in the previous three months in Israel in 2023, by household income per person
Share of E-commerce buyer in Israel 2023, by age group
Share of E-commerce buyer in Israel 2023, by age group
Share of population who shopped online in the previous three months in Israel in 2023, by age group
Share of people who recently made an online purchase in Israel 2023, by ethnicity
Share of people who recently made an online purchase in Israel 2023, by ethnicity
Share of population who shopped online in the previous three months in Israel in 2023, by ethnicity

Market segments

E-commerce spending on consumer goods in Israel 2024, by segment
E-commerce spending on consumer goods in Israel 2024, by segment
Online spending on consumer goods in Israel in 2024, by type (in million U.S. dollars)
Electronics e-commerce market revenue in Israel 2017-2029
Electronics e-commerce market revenue in Israel 2017-2029
Electronics e-commerce market revenue in Israel from 2017 to 2029 (in million U.S. dollars)
Revenue from online electronics sales in Israel 2025, by segment
Revenue from online electronics sales in Israel 2025, by segment
Revenue of the electronics e-commerce market in Israel in 2025, by type (in million U.S. dollars)
Online travel and tourism spending in Israel 2024, by type of service
Online travel and tourism spending in Israel 2024, by type of service
E-commerce travel and tourism spending in Israel in 2024, by type of service (in million U.S. dollars)
Digital media spending in Israel 2024, by type
Digital media spending in Israel 2024, by type
Consumer spending on digital media downloads and subscriptions in Israel in 2024, by type (in million U.S. dollars)

Fashion

Revenue in the fashion e-commerce market in Israel 2017-2029
Revenue in the fashion e-commerce market in Israel 2017-2029
Revenue in the fashion e-commerce market in Israel from 2017 to 2029 (in million U.S. dollars)
Return rate of online fashion purchases in Israel 2017-2029
Return rate of online fashion purchases in Israel 2017-2029
Annual return rate of purchases as a share of revenue in the e-commerce fashion market in Israel in from 2017 to 2029
E-commerce fashion market revenue forecast in Israel 2024, by segment
E-commerce fashion market revenue forecast in Israel 2024, by segment
E-commerce fashion market revenue forecast in Israel in 2024, by segment (in million U.S. dollars)
Market share of online fashion brands in Israel 2023
Market share of online fashion brands in Israel 2023
Market share of e-commerce fashion shops in Israel in 2023

Food delivery

Revenue of the online delivery food service market in Israel 2017-2030
Revenue of the online delivery food service market in Israel 2017-2030
Revenue of the online delivery food service market in Israel from 2017 to 2030 (in million U.S. dollars)
Number of people who ordered delivery food online in Israel 2017-2030
Number of people who ordered delivery food online in Israel 2017-2030
Number of people who ordered delivery food online in Israel from 2017 to 2030 (in 1,000s)
Average revenue per user in online delivery food market in Israel 2017-2030, by type
Average revenue per user in online delivery food market in Israel 2017-2030, by type
Annual average revenue per user for online meal delivery services in Israel from 2017 to 2030, by segments (in U.S. dollars)
Market share of online food delivery brands in Israel 2023
Market share of online food delivery brands in Israel 2023
Market share of online meal delivery services in Israel in 2023

E-commerce market revenue: ***bn USD

Leading driver for online purchasing: Free delivery

Share of people who made or received digital payment in the past year: ****%

Key figures

The most important key figures provide you with a compact summary of the topic of "E-commerce in Israel" and take you straight to the corresponding statistics.

Share of people who ordered groceries online
**%
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Detailed statistics
Online shopping activities among internet users in Israel Q3 2024, by type
Most common shopping queries entered into Google
"Table", "Fragrance", "Closet"
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Detailed statistics
Top shopping queries searched on Google in Israel 2024, by index score
Leading domestic e-commerce websites
Super Pharm, Shufersal, and KSP
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Detailed statistics
Top local online retail websites in Israel in November 2024, by share of orders

Number of online delivery food service users
***m
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Detailed statistics
Number of people who ordered delivery food online in Israel 2017-2030
Online spending on hotel services
***bn USD
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Detailed statistics
Online travel and tourism spending in Israel 2024, by type of service
Online spending on video games
***m USD
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Detailed statistics
Digital media spending in Israel 2024, by type