Omnichannel retail in India - statistics & facts

The COVID-19 pandemic has undoubtedly changed the way Indian consumers shop. Omnichannel commerce is a strategy used by retailers and brands to approach consumers through various physical and digital channels. 2022 was a significant year for omnichannel retail, when the whole payment, shipping, and shopping ecosystem evolved.
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Published by Xin Ou, Dec 17, 2025

Key insights

Traditional retail sales value
***bn USD
Online retail sales value
*****bn USD
Category with highest retail market size
Food and grocery

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Editor’s Picks
Current statistics on this topic

Top online stores in India in 2024, by e-commerce net sales (in million U.S. dollar)

B2C E-Commerce

India: Top 10 online stores

Most common offline purchases by type in India as of September 2025

Shopping Behavior

Most common offline purchases by type in India 2025

Most used smartphone apps by type in India as of December 2023

Mobile Devices

Most used smartphone apps by type in India 2023

Recommended statistics

Market overview

4

Market overview

Online vs offline retail

6

Online vs offline retail

Offline retail

5

Offline retail

Online retail

6

Online retail

Omnichannel retailers

6

Omnichannel retailers

Further reports

Get the best reports to understand your industry

E-commerce in India
E-commerce in India
Retail in India
Retail in India
Online grocery shopping in India
Online grocery shopping in India
D2C market in India
D2C market in India
B2C e-commerce in India
B2C e-commerce in India
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