Xin Ou
Research expert covering Greater China
Private labels in India - statistics & facts
So called “private labels” are products, manufactured by a company and sold under the retailer’s name. Those private label products, which are sold only in specific stores of a chain are also called “store brands”, “own brands”, or “home brands”. Globally, the private label retail market is widely shattered. While Europe recorded shares of private labels in the retail market of as much as 30 percent, the APAC region had a share of only about four percent.
