A. Guttmann
Research Lead covering media
Retail advertising and marketing in India - statistics & facts
Dotted with kirana stores and expansive shopping malls as well as e-commerce platforms rapidly sweeping across cyberspace, India’s retail landscape is not only diverse but also extremely competitive. Tasked with catering to a vast consumer base, advertising and marketing are key to the success of this trillion-dollar sector. Unlike other major industries that prioritize digital in their marketing strategies, the Indian retail market still relies on print advertising. Of course, the rise of online retail, or e-commerce, has led to more emphasis on digital advertising recently.
