Xin Ou
Research expert covering Greater China
Retail industry in Sweden - statistics & facts
For decades, the Swedish marketplace has been dominated by domestic brands, especially in the apparel, food, and furniture retail segments. Recently, however, many international brands have also entered the retail market in Sweden, establishing themselves among consumers and laying the groundwork for future expansion. Considered a global leader in innovation with highly skilled workers and consumers eager to adopt new technologies, Sweden continues to attract both international companies and sustain the growth of its own.
