Xin Ou
Research expert covering Greater China
Social commerce in Indonesia - statistics & facts
After massive growth in the e-commerce sector during the coronavirus (COVID-19) pandemic, social commerce became the next commercial phenomenon to take the Indonesian market by storm. From finding inspiration to purchasing the desired products directly on social media platforms, social commerce offers a convenient, seamless, and one-stop shopping experience to Indonesian consumers. This emerging way of shopping, although still relatively small in Indonesia, is poised to grow rapidly in the next few years and reach a gross merchandise value (GMV) of around 22 billion U.S. dollars by 2028.
