Xin Ou
Research expert covering Greater China
Social commerce in Singapore - statistics & facts
Shopping has never been easier than it is now, thanks to social commerce. Purchasing an item could be as simple as scrolling through your social media feed, watching a video of your favorite influencer raving about a product, clicking the affiliated link, and checking out your shopping cart. With an estimated 95 percent of the population in Singapore using social media in 2023, social commerce has the potential to grow rapidly in the city-state. Brands and sellers planning to capitalize on this trend, however, should be aware of the generational difference when it comes to social media usage to maximize their reach and conversion.
