Xin Ou
Research expert covering Greater China
Social commerce in Southeast Asia - statistics & facts
Social media and e-commerce are two essential parts of the consumer experience in today's digital world. Shoppers are not only discovering products through social connections or influencers; now, they buy items directly in-app. This seamless integration, known as social commerce, merges product discovery, engagement, and transactions into one streamlined experience on platforms like Facebook, Instagram, and TikTok. Social commerce has emerged as one of the fastest-growing retail channels worldwide, with the global sales revenue continuing to grow.
