Xin Ou
Research expert covering Greater China
Social commerce in Thailand - statistics & facts
From TikTok Shop to LINE MyShop, social commerce has taken Thailand by storm, with 9 out of 10 consumers purchasing from social networks. Through social commerce, Thai consumers can seamlessly shop while browsing through their favorite social media. Since the global outbreak of coronavirus, the social commerce revenue in Thailand has been enjoying continuous growth. And it is expected to accelerate in the following years as more consumers turned to shop through social commerce. Why is social commerce well-received in Thailand and what are the leading platforms?
