Xin Ou
Research expert covering Greater China
Social commerce in the Philippines - statistics & facts
Discovering new brands and getting product reviews are easier now more than ever, thanks to social commerce. Social media users are no longer limited to interacting with their online peers and watching entertaining video content, but they can also shop without leaving the platform. Through affiliate links, user-generated content (UGC), and influencer marketing, brands can easily connect with their potential customers and entice them to purchase a product they are selling. With the highest average time spent on social media in the APAC region, this subset of e-commerce has considerable potential, as reflected in the growing estimated revenue of social commerce in the Philippines.
