Xin Ou
Research expert covering Greater China
B2B e-commerce in Europe - statistics & facts
In Europe, the number of businesses selling their products and services to other companies online is growing. The B2B (business-to-business) transactions are only a subset of purchases that companies carry out for their products and services supply. Apart from e-commerce, orders and purchases of companies can involve different digital platforms such as EDI (electronic data interchange) or other software-based digital procurement channels. Whereas these tools are tailored to the needs of the buyers and streamline corporate processes, B2B e-commerce is pure digital commerce addressing organizations instead of private customers (i.e. B2C e-commerce).
