
Xin Ou
Research expert covering Greater China

Detailed statistics
Forecast B2B e-commerce GMV in Europe 2022-2025

Detailed statistics
B2B organizations' revenue share from digital channels in Nordic countries 2020-2024

Detailed statistics
Digital commerce channels B2B companies are investing in in Nordic countries 2022

B2B e-commerce sales volume in Germany in 2024-2025
Sales volume in B2B e-commerce in Germany in 2024 with an estimate for 2025 (in billion euros)

Transaction value of B2B e-commerce China 2014-2024
Transaction value of B2B e-commerce in China from 2014 to 2024 (in trillion yuan)

B2B online retail market size in Japan 2015-2024
Business-to-business (B2B) e-commerce market size in Japan from 2015 to 2024 (in trillion Japanese yen)

B2B e-commerce market size in Japan 2024, by industry
Business-to-business (B2B) e-commerce market size in Japan in 2024, by industry (in trillion Japanese yen)

Share of U.S. B2B sales via e-commerce 2024-2028
E-commerce share of total B2B sales in the United States in 2024 with forecasts until 2028

Share of e-commerce revenue lost to payment fraud globally 2024, by business size
Share of annual e-commerce revenue lost to payment fraud worldwide in 2024, by business size

Estimated B2B e-commerce marketplaces sales in the United States 2020-2023
Estimated B2B e-commerce sales on marketplaces in the United States from 2020 to 2023 (in billion U.S. dollars)

Easiness level in finding products online in B2B e-commerce 2024
Share of B2B buyers finding easy to discover products online in 2024

B2B digital payments number in Asia-Pacific (APAC) 2019-2024 with forecasts to 2028
Total number of cashless B2B payment transactions in Asia-Pacific (APAC) from 2019 to 2024, with forecasts for 2025 and 2028 (in billions)

B2B digital payments number in Middle East, Africa 2019-2024 with forecasts to 2028
Total number of cashless B2B payment transactions in Middle East, Africa (MEA) from 2019 to 2024, with forecasts for 2025 and 2028 (in billions)

B2B digital payments number in Latin America 2019-2024 with forecasts to 2028
Total number of cashless B2B payment transactions in Latin America from 2019 to 2024, with forecasts for 2025 and 2028 (in billions)

B2B digital payments number in North America 2019-2024 with forecasts to 2028
Total number of cashless B2B transactions in North America from 2019 to 2024, with forecasts for 2025 and 2028 (in billions)

Number of B2B digital payments in Europe 2007-2024 with forecasts to 2028
Total number of cashless B2B transactions in Europe from 2019 to 2024, with forecasts for 2025 and 2028 (in billions)

B2B e-commerce professionals using AI chatbots in France 2024
Share of B2B e-commerce professionals using AI-powered chatbots in France in 2024

Factors influencing the choice of a particular online store in Poland 2023-2025
Factors influencing the choice of a particular online store in Poland from 2023 to 2025

B2B online retail ratio in Japan 2015-2024
Business-to-business (B2B) e-commerce ratio within overall commercial transactions in Japan from 2015 to 2024

Online shopping market retail sales volume in China 2015-2025
Retail sales volume of China's online shopping market from 2015 to 2025 (in trillion yuan)

Market size of B2B e-commerce in China 2018-2026
Market size of domestic B2B (business-to-business) e-commerce in China from 2018 to 2023, with estimates until 2026 (in trillion yuan)

B2B e-commerce penetration of wholesaling in Japan 2017-2024
B2B e-commerce ratio of the wholesale industry in Japan from 2017 to 2024

B2B e-commerce volume in the United States 2018-2021
B2B e-commerce volume in the United States from 2018 to 2021 (in billion U.S. dollars)

B2B wholesale e-commerce market size in Japan 2017-2024
B2B e-commerce sales value of the wholesale industry in Japan from 2017 to 2024 (in trillion Japanese yen)

B2B e-commerce revenue of manufacturers in Germany 2018-2024
B2B e-commerce revenue of manufacturers in Germany from 2018 to 2024 (in billion euros)

Quarterly U.S. e-commerce retail sales 2009-2025
Retail e-commerce sales in the United States from 2nd quarter 2009 to 3rd quarter 2025 (in million U.S. dollars)

E-commerce order rejection rate 2024 by business size
Rejection rate of online orders from e-commerce merchants due to suspicion of fraud worldwide in 2024, by business size

Products bought online and returned in store return rate in Italy 2024
Rate of bought online and returned in store products in Italy from 2016 to 2024

Share of fraudulent e-commerce orders 2024, by business size
Share of accepted online orders that turned out to be fraudulent among e-commerce merchants worldwide in 2024, by business size

Importance of B2B e-commerce features in Denmark 2024
Most important business-to-business (B2B) e-commerce features according to buyers and sellers in Denmark in 2024

Estimated value of global retail sales 2025-2029, by sales channel
Estimated value of the in-store and e-commerce retail sales worldwide from 2025 to 2029 (in trillion U.S. dollars)

Online C2C e-commerce penetration in the Netherlands 2005-2024
Share of individuals using the internet to sell goods or services in the Netherlands from 2005 to 2024

Types of content that influence B2B purchase decisions in the EMEA region 2025
Types of content used in finalizing B2B purchase decisions in the EMEA region in 2025

Share of SMEs that make B2B & B2G e-commerce sales via a website in the EU 2014-2024
Share of small and medium enterprises that make B2B and B2G e-commerce sales via a website in the European Union from 2014 to 2024

Share of companies making B2B online sales in Serbia 2018-2024
Share of enterprises making B2B online sales in Serbia from 2018 to 2024

Share of companies making B2B online sales in Bosnia and Herzegovina 2018-2024
Share of enterprises making B2B online sales in Bosnia and Herzegovina from 2018 to 2024

B2B companies investing in e-commerce experience 2023
Share of B2B companies investing in the e-commerce experience as of July 2023

Number of monthly website visits to business.amazon.fr 2023
Website traffic of the French Amazon Business platform from July 2023 to December 2023 (in 1,000 visits)

Total global visitor traffic to Amazon Business 2023
Worldwide visits to Amazon Business from July 2023 to December 2023 (in 1,000s)

Number of monthly website visits to business.amazon.uk 2023
Website traffic of the UK Amazon Business platform from July 2023 to December 2023 (in 1,000 visits)

E-commerce market in Thailand 2015-2023, by type of business
Value of e-commerce market in Thailand from 2015 to 2022 with a forecast for 2023, by type of business (in trillion Thai Baht)

Main checkout challeges in B2B e-commerce in Europe 2024
Share of B2B buyers experiencing issues at the online checkout in Europe in 2024

Number of monthly website visits to business.amazon.it 2023
Website traffic of the Italian Amazon Business platform from July 2023 to December 2023 (in 1,000 visits)

Number of monthly website visits to business.amazon.es 2023
Worldwide visits to the Spanish Amazon Business platform from July 2023 to December 2023 (in 1,000s)

Products consumers plan to buy online on Cyber Week in the U.S. 2025
What type of purchases do you plan to make online on Cyber Week?

Rakuten Group domestic e-commerce business revenue 2018-2024
Revenue of the domestic e-commerce business of Rakuten Group from 2018 to 2024 (billion Japanese yen)

B2B payment methods among enterprises in Denmark 2024
Main B2B e-commerce payment methods among enterprises in Denmark in 2024

E-commerce holiday season revenue in the U.S. 2020-2025, by shopping day
Holiday season retail e-commerce revenue in the United States from 2020 to 2025, by online shopping day (in billion U.S. dollars)

B2C & C2C online sales revenue in Argentina 2018-2024
Annual B2C and C2C e-commerce sales revenue in Argentina from 2018 to 2024 (in billion Argentine pesos)

Most used B2B e-commerce channels in Italy 2024
Most popular B2B e-commerce channels in Italy as of 2024

Most valuable B2B brands worldwide 2025
Most valuable business-to-business (B2B) brands worldwide in 2025 (in billion U.S. dollars)

E-commerce share of enterprises' revenue in the EU-27 2013-2024
Share of e-commerce as a proportion of total revenue of enterprises in the European Union from 2013 to 2024

Strongest B2B brands worldwide 2025
Strongest business-to-business (B2B) brands worldwide in 2025 (index score)
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