Xin Ou
Research expert covering Greater China
E-commerce in Taiwan - statistics & facts
Home to over 21 million internet users, Taiwan has one of Asia's highest mobile internet adoption rates. On top of a well-developed telecommunications infrastructure, the island has laid solid ground for a thriving e-commerce market. The business-to-business (B2B) segment remains the dominant force in Taiwan’s e-commerce sector, contributing to the majority of e-commerce revenue in 2023. However, the business-to-consumer (B2C) segment has been steadily growing, capturing an increasing share of the market.
