A. Guttmann
Research Lead covering media
Amazon advertising in the U.S. - statistics & facts
Amazon has been shaking the digital advertising landscape, giving Google and Meta a run for their (ad) money. While the latter still hold the highest shares of U.S. digital ad revenue, their duopoly is declining. Their market shares are expected to shrink, whereas forecasts show continuous growth for Amazon. In 2023, the online retailer’s global ad revenue reached 49 billion U.S. dollars, nearly tripling the 2019 result. With global sales of 575 billion dollars and millions of internet users visiting its platform, the retailer has become the leader in retail media advertising.
