Artificial intelligence (AI) in U.S. e-commerce

As the artificial intelligence (AI) market grows in the United States, e-commerce companies introduce AI-powered solutions to optimize their businesses and enhance the customer experience for U.S. shoppers. In addition to unicorns leading the innovation race, the U.S. market has seen big e-tailers developing in-house AI technologies, with giants like Walmart pioneering in agentic commerce thanks to AI shopping assistants guiding the consumer throughout the shopping journey.

Worldwide retail spending on AI: ****bn USD

Gen AI investments in consumer applications in the U.S.: ***bn USD

U.S. people believing AI should have a larger role in retail: **%

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Editor’s Picks
Current statistics on this topic

Artificial Intelligence

Position at AI automation risk in U.S. 2023, by industry

Rate of generative AI adoption in the workplace in the United States 2023, by industry

Artificial Intelligence

Generative AI adoption rate at work in the United States 2023, by industry

Retail Technology

Impact of AI and ML use on retail performance 2022-2024

Overview

Growth of the AI market in the United States 2021-2031
Growth of the AI market in the United States 2021-2031
Growth of the AI market in the United States from 2021 to 2031
Market value of new AI unicorns in the U.S. 2024
Market value of new AI unicorns in the U.S. 2024
Market valuation of new artificial intelligence (AI) unicorns in the United States in 2024 (in billion U.S. dollars)
Leading AI unicorns in the U.S. as of 2025, by equity funding value
Leading AI unicorns in the U.S. as of 2025, by equity funding value
Leading artificial intelligence (AI) unicorns in the United States as of February 2025, by equity funding value (in billion U.S. dollars)

Business adoption

Adoption of AI in retail businesses in the U.S. in June 2025, by sector
Adoption of AI in retail businesses in the U.S. in June 2025, by sector
Use of AI in retail businesses in the United States in June 2025, by sector
Planned future use of AI in retail businesses in the U.S. in June 2025, by sector
Planned future use of AI in retail businesses in the U.S. in June 2025, by sector
Planned future use of AI in retail businesses in the United States in June 2025, by sector
Level of ROI from AI adoption in U.S. e-commerce in 2025
Level of ROI from AI adoption in U.S. e-commerce in 2025
Perceived level of return on investmant (ROI) from AI adoption in e-commerce in the United States in 2025
Top uses of AI in e-commerce in the United States in 2025
Top uses of AI in e-commerce in the United States in 2025
Leading uses of artificial intelligence (AI) in e-commerce in the United States in 2025
Adoption of Generative AI by consumer goods and retail sectors in the U.S. 2024
Adoption of Generative AI by consumer goods and retail sectors in the U.S. 2024
GenAI adoption according to CIOs of consumer goods and retail companies in the U.S. in 2024
Expected AI impact on retail media strategies in the U.S. 2024
Expected AI impact on retail media strategies in the U.S. 2024
Anticipated impact of artificial intelligence (AI) on retail media strategies according to marketers in the United States as of October 2024

Shopping experience

Use of Gen AI in online shopping in the U.S. as of February 2025
Use of Gen AI in online shopping in the U.S. as of February 2025
Use of Gen AI in online shopping in the United States as of February 2025
Consumer price sensitivity for AI Assistant subscriptions in the U.S. 2025
Consumer price sensitivity for AI Assistant subscriptions in the U.S. 2025
Consumer willingness to pay for AI assistants in the United States in 2025
Main disadvantages when using AI for shopping in the U.S. 2025
Main disadvantages when using AI for shopping in the U.S. 2025
Biggest drawbacks of AI usage among U.S. shoppers in 2025
AI using habits of furniture shoppers in the United States 2025
AI using habits of furniture shoppers in the United States 2025
AI using habits of furniture shoppers in the United States in 2025
Likelihood of using AI for automated online grocery ordering in the U.S. 2025
Likelihood of using AI for automated online grocery ordering in the U.S. 2025
How likely are you to try the AI-powered automated online grocery ordering for you and your household in the future?
Expected AI shopping features for U.S. grocery consumers in 2025
Expected AI shopping features for U.S. grocery consumers in 2025
Shopping features grocery consumers expect from AI in the United States in 2025
Expected AI shopping features for U.S. beauty consumers in 2025
Expected AI shopping features for U.S. beauty consumers in 2025
Shopping features beauty consumers expect from AI in the United States in 2025
Expected AI shopping features for U.S. travel consumers in 2025
Expected AI shopping features for U.S. travel consumers in 2025
Shopping features travel consumers expect from AI in the United States in 2025

Product search

Share of consumers using AI tools to research purchases worldwide 2025
Share of consumers using AI tools to research purchases worldwide 2025
Likelihood of using artificial intelligence (AI) tools for purchase research according to consumers in selected countries worldwide as of January 2025
Monthly change of average retail keywords triggering Google AI overviews 2025
Monthly change of average retail keywords triggering Google AI overviews 2025
Percentage change in the average number of retail domain’s keywords triggering Google AI Overviews from January 2025 to March 2025
Commercial keywords share that triggered Google AI overviews in the U.S. 2025
Commercial keywords share that triggered Google AI overviews in the U.S. 2025
Share of commercial keywords that triggered Google AI overviews in the United States from October 2024 to March 2025
U.S. consumers using AI to search for unfamiliar products in 2025, by order ranking
U.S. consumers using AI to search for unfamiliar products in 2025, by order ranking
Consumers ranking GenAI as a product search tool in the United States in 2025, by usage rank

Worldwide retail spending on AI: ****bn USD

Gen AI investments in consumer applications in the U.S.: ***bn USD

U.S. people believing AI should have a larger role in retail: **%

Key figures

The most important key figures provide you with a compact summary of the topic of "Artificial intelligence (AI) in U.S. e-commerce" and take you straight to the corresponding statistics.

U.S. retail companies planning to use NLP
**%
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Detailed statistics
Most used AI technologies among retail businesses in the United States 2024
Main AI uses among Amazon sellers and brands
Writing and optimizing listings
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Detailed statistics
Main tasks Amazon sellers and brands use AI for 2024
U.S. B2C e-commerce companies experimenting with AI
**%
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Use of AI in B2C e-commerce operations in the United States 2023

Most wanted AI feature by U.S. grocery shoppers
Find coupons/deals
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Detailed statistics
Expected AI shopping features for U.S. grocery consumers in 2025
Most wanted AI feature by U.S. beauty shoppers
Find products faster
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Detailed statistics
Expected AI shopping features for U.S. beauty consumers in 2025
Most wanted AI feature by U.S. travel shoppers
Find flights and/or accommodation
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Detailed statistics
Expected AI shopping features for U.S. travel consumers in 2025