Xin Ou
Research expert covering Greater China
B2C e-commerce in Japan - statistics & facts
Japan lost its position as the third-largest economy globally, but the B2C e-commerce market is still in the running for the number three worldwide. As one of the world’s largest e-commerce markets, Japan’s online shopping landscape combines the convenience of shopping from anywhere with the quality customer service known from physical store purchases. A Japanese household spent 20 thousand Japanese yen per month online in 2023, and the continuous upward trend showed that shoppers have embraced online retail.
