Xin Ou
Research expert covering Greater China
Cross-border e-commerce in South Korea - statistics & facts
South Korea’s e-commerce market has become a battlefield of online retailers. The fight does not only happen between domestic competitors but also among foreign companies that have entered the high potential market to secure their spot. The fast-paced South Korean e-commerce market is expected to grow even further, prompting foreign entrants to face the challenge of adapting to specific consumer demands. At the same time, South Korean companies have expanded to other markets to capitalize off the popularity of Korean cultural content, such as K-beauty and K-pop.
