Xin Ou
Research expert covering Greater China
E-commerce in CEE - statistics & facts
The e-commerce market in Central and Eastern Europe (CEE) is one of the fastest-growing in the world, outpacing the growth rates of wealthier Western European countries. From Lithuania's impressive e-commerce adoption by businesses to Czechia's high consumer engagement in online shopping, the region is witnessing a digital retail revolution, fueled by wide internet access, mobile adoption, and rising disposable incomes. Although individual countries contribute uniquely to the overall landscape, differences in payment habits, delivery infrastructure, and regulations across countries make the CEE e-commerce market both full of opportunities and challenging to navigate.
