E-commerce in Chile - statistics & facts

Chile's e-commerce market has shown extraordinary growth over the past years. Chile ranked fourth in Latin America for e-commerce market share, with estimated business-to-consumer (B2C) online sales of around 11.5 billion U.S. dollars in 2024, more than five times that of one decade ago. E-commerce is expected to remain an integral part of the shopping experience for Chileans, with an e-commerce penetration rate forecast to surpass 67 percent by 2029.
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Published by Xin Ou, Dec 17, 2025

Key insights

Most purchased product category online
Clothing
Preferred channel for online shopping
Large retail stores
Cross-border e-commerce spending
****%

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Editor’s Picks
Current statistics on this topic

B2C e-commerce sales in Chile from 2010 to 2024 (million U.S. dollars)

B2C E-Commerce

B2C e-commerce sales in Chile 2010-2024

Number of users of e-commerce in Chile from 2017 to 2029 (in millions)

Key Figures of E-Commerce

Number of users of e-commerce in Chile 2017-2029

Penetration rate of e-commerce in Chile from 2017 to 2029

Key Figures of E-Commerce

Penetration rate of e-commerce in Chile 2017-2029

Recommended statistics

Overview

7

Overview

Segments

5

Segments

Chilean companies

4

Chilean companies

Foreign companies

5

Foreign companies

Sites and apps

5

Sites and apps

Sales events

6

Sales events

Shopping behavior

8

Shopping behavior

Further reports

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E-commerce in Mexico
E-commerce in Mexico
Online marketplaces
Online marketplaces
E-commerce in Spain
E-commerce in Spain
Black Friday worldwide
Black Friday worldwide
Social commerce in Latin America
Social commerce in Latin America
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