Xin Ou
Research expert covering Greater China
E-commerce in Colombia – statistics & facts
The COVID-19 pandemic compelled people worldwide to shift numerous daily activities into the virtual sphere. In Colombia, millions of individuals who previously favored in-person shopping and payments abruptly transferred these tasks to online platforms. In 2022, the country boasted over 26 million online buyers, accounting for nearly three-quarters of its internet-using population. That year, Colombia ranked as the third-largest e-commerce market in Latin America, trailing only giants Brazil and Mexico.
