Xin Ou
Research expert covering Greater China
E-commerce in Italy - statistics & facts
E-commerce continues to thrive in Italy, as the industry's annual revenue testifies. The inflation pressure of 2022 seems to have been fading, as the market experienced a 27 percent increase - a value second only to the surge seen during the pandemic. Always exposed to seasonality, the online retail market left behind the low index values from 2022 and 2023 and maintained a positive trend in the first half of 2024.
