Key insights
- E-commerce penetration rate in Kazakhstan
- %

Detailed statistics
Penetration rate of e-commerce in Kazakhstan 2017-2029
- Revenue of domestic retail e-commerce in Kazakhstan
- tr KZT

Detailed statistics
E-commerce market size in Kazakhstan 2017-2024, by segment
- E-commerce ARPU in Kazakhstan
- USD

Detailed statistics
Revenue per user of e-commerce in Kazakhstan 2017-2029
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Recommended statistics
Overview
9
- E-commerce share in the retail trade in Kazakhstan 2013-2024
- E-commerce revenue in Kazakhstan 2017-2029
- Penetration rate of e-commerce in Kazakhstan 2017-2029
- E-commerce market size in Kazakhstan 2017-2024, by segment
- Retail e-commerce market size in Kazakhstan 2019-2023
- Retail e-commerce market share in Kazakhstan H1 2023-H1 2024, by store type
- Domestic e-commerce revenue in Kazakhstan 2024, by segment and channel
- Domestic e-commerce revenue in Kazakhstan 2023, by region
- Revenue per user of e-commerce in Kazakhstan 2017-2029
Overview
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E-commerce share in the retail trade in Kazakhstan 2013-2024

E-commerce share in the retail trade in Kazakhstan 2013-2024
Share of e-commerce in the retail trade of Kazakhstan from 2013 to 2024
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E-commerce revenue in Kazakhstan 2017-2029

E-commerce revenue in Kazakhstan 2017-2029
Revenue of the e-commerce market in Kazakhstan from 2017 to 2029 (in million U.S. dollars)
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Penetration rate of e-commerce in Kazakhstan 2017-2029

Penetration rate of e-commerce in Kazakhstan 2017-2029
Penetration rate of e-commerce in Kazakhstan from 2017 to 2029
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E-commerce market size in Kazakhstan 2017-2024, by segment

E-commerce market size in Kazakhstan 2017-2024, by segment
Market size of e-commerce in Kazakhstan from 2017 to 2024 (in trillion Kazakhstani tenge)
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Retail e-commerce market size in Kazakhstan 2019-2023

Retail e-commerce market size in Kazakhstan 2019-2023
Market size of retail e-commerce in Kazakhstan from 2019 to 2023 (in billion Kazakhstani tenge)
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Retail e-commerce market share in Kazakhstan H1 2023-H1 2024, by store type

Retail e-commerce market share in Kazakhstan H1 2023-H1 2024, by store type
Retail e-commerce revenue distribution in Kazakhstan from 1st half 2023 to 1st half 2024, by store type
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Domestic e-commerce revenue in Kazakhstan 2024, by segment and channel

Domestic e-commerce revenue in Kazakhstan 2024, by segment and channel
Domestic e-commerce revenue in Kazakhstan in 2024, by segment and channel (in trillion Kazakhstani tenge)
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Domestic e-commerce revenue in Kazakhstan 2023, by region

Domestic e-commerce revenue in Kazakhstan 2023, by region
Domestic e-commerce revenue in Kazakhstan in 2023, by region (in billion Kazakhstani tenge)
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Revenue per user of e-commerce in Kazakhstan 2017-2029

Revenue per user of e-commerce in Kazakhstan 2017-2029
Revenue per user of e-commerce in Kazakhstan from 2017 to 2029 (in U.S. dollars)
Product and service categories
5
- Sales value of domestic online stores in Kazakhstan 2024, by product
- Payments value on domestic online marketplaces in Kazakhstan 2024, by product
- Most popular e-commerce product categories in Kazakhstan 2023
- Most popular services sold online in Kazakhstan 2024, by revenue
- E-services penetration rate in Kazakhstan 2017-2028, by segment
Product and service categories
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Sales value of domestic online stores in Kazakhstan 2024, by product

Sales value of domestic online stores in Kazakhstan 2024, by product
Retail sales value of domestic online stores, excluding marketplaces, in Kazakhstan in 2024, by product category (in billion Kazakhstani tenge)
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Payments value on domestic online marketplaces in Kazakhstan 2024, by product

Payments value on domestic online marketplaces in Kazakhstan 2024, by product
Value of payments on domestic online marketplaces in Kazakhstan in 2024, by product category (in billion Kazakhstani tenge)
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Most popular e-commerce product categories in Kazakhstan 2023

Most popular e-commerce product categories in Kazakhstan 2023
Which of the following have you purchased via the internet (on a website or via app) in the past 12 months?
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Most popular services sold online in Kazakhstan 2024, by revenue

Most popular services sold online in Kazakhstan 2024, by revenue
Leading services sold in domestic online stores, excluding marketplaces, in Kazakhstan in 2024, by sales value (in billion Kazakhstani tenge)
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E-services penetration rate in Kazakhstan 2017-2028, by segment

E-services penetration rate in Kazakhstan 2017-2028, by segment
Penetration rate in the e-services market in Kazakhstan from 2017 to 2028, by selected segment
Leading marketplaces
9
- Highest-earning e-commerce platforms in Kazakhstan 2024
- Most-visited retail websites in Kazakhstan 2024
- Revenue of Kaspi.kz quarterly 2019-2025
- Kaspi.kz revenue in Q1 2025, by segment
- Net profit of Kaspi.kz 2019-2025
- Kaspi.kz marketplace active users H1 2023-H1 2025
- Key figures on Wildberries in Kazakhstan H1 2023
- Revenue of Freedom Travel (Aviata.kz) 2019-2024
- Sulpak.kz revenue 2019-2024
Leading marketplaces
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Highest-earning e-commerce platforms in Kazakhstan 2024

Highest-earning e-commerce platforms in Kazakhstan 2024
Leading e-commerce platforms in Kazakhstan in 2024, by online sales revenue (in million U.S. dollars)
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Most-visited retail websites in Kazakhstan 2024

Most-visited retail websites in Kazakhstan 2024
Most visited retail websites in Kazakhstan in December 2024, by number of visits (in millions)
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Revenue of Kaspi.kz quarterly 2019-2025

Revenue of Kaspi.kz quarterly 2019-2025
Revenue of Kaspi.kz from 3rd quarter 2019 to 1st quarter 2025 (in billion Kazakhstani tenge)
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Kaspi.kz revenue in Q1 2025, by segment

Kaspi.kz revenue in Q1 2025, by segment
Revenue of Kaspi.kz in the first quarter of 2025, by segment (in billion Kazakhstani tenge)
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Net profit of Kaspi.kz 2019-2025

Net profit of Kaspi.kz 2019-2025
Net profit of Kaspi.kz from 2019 to Q1 2025 (in billion Kazakhstani tenge)
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Kaspi.kz marketplace active users H1 2023-H1 2025

Kaspi.kz marketplace active users H1 2023-H1 2025
Number of active consumers of the marketplace platform of Kaspi.kz from 1st half 2023 to 1st half 2025 (in millions)
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Key figures on Wildberries in Kazakhstan H1 2023

Key figures on Wildberries in Kazakhstan H1 2023
Key figures on Wildberries in Kazakhstan in 1st half 2023
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Revenue of Freedom Travel (Aviata.kz) 2019-2024

Revenue of Freedom Travel (Aviata.kz) 2019-2024
Revenue of Freedom Travel (Aviata.kz) from 2019 to 2024 (in million U.S. dollars)
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Sulpak.kz revenue 2019-2024

Sulpak.kz revenue 2019-2024
Revenue of Sulpak.kz from 2019 to 2024 (in million U.S. dollars)
Payments
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Number of retail e-commerce transactions in Kazakhstan 2019-2023

Number of retail e-commerce transactions in Kazakhstan 2019-2023
Number of retail e-commerce transactions in Kazakhstan from 2019 to 2023 (in millions)
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Retail e-commerce transactions growth in Kazakhstan 2020-2023

Retail e-commerce transactions growth in Kazakhstan 2020-2023
Growth in retail e-commerce transactions in Kazakhstan from 2020 to 2023
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Digital financial services usage in Kazakhstan 2025, by type

Digital financial services usage in Kazakhstan 2025, by type
Share of population using selected financial products and services online in Kazakhstan as of February 2025
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Leading e-commerce payment methods in Kazakhstan 2024

Leading e-commerce payment methods in Kazakhstan 2024
Most popular e-commerce payment methods in Kazakhstan in 2024
Delivery
8
- Leading e-commerce delivery methods in Kazakhstan 2024
- Postal and courier services revenue in Kazakhstan 2019-2024
- Kazpost's postal services revenue 2019-2024
- Number of postamats in Kazakhstan Q3 2023, by provider
- Number of grocery delivery services in Kazakhstan 2023, by city
- Leading e-grocery providers in Kazakhstan 2023, by market share
- Most popular grocery delivery services in Kazakhstan 2024
- Wolt Delivery app downloads 2024, by leading country
Delivery
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Leading e-commerce delivery methods in Kazakhstan 2024

Leading e-commerce delivery methods in Kazakhstan 2024
Most popular shipping methods among e-shoppers in Kazakhstan in 2024
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Postal and courier services revenue in Kazakhstan 2019-2024

Postal and courier services revenue in Kazakhstan 2019-2024
Revenue from postal and courier services in Kazakhstan from 2019 to November 2024 (in billion Kazakhstani tenge)
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Kazpost's postal services revenue 2019-2024

Kazpost's postal services revenue 2019-2024
Revenue of Kazpost from postal services from 2019 to 2024 (in billion Kazakhstani tenge)
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Number of postamats in Kazakhstan Q3 2023, by provider

Number of postamats in Kazakhstan Q3 2023, by provider
Number of postamats in Kazakhstan in 3rd quarter 2023, by provider (in units)
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Number of grocery delivery services in Kazakhstan 2023, by city

Number of grocery delivery services in Kazakhstan 2023, by city
Total number of grocery delivery services in Kazakhstan in 2023, by major city
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Leading e-grocery providers in Kazakhstan 2023, by market share

Leading e-grocery providers in Kazakhstan 2023, by market share
E-grocery market revenue distribution in Kazakhstan in 2023, by company
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Most popular grocery delivery services in Kazakhstan 2024

Most popular grocery delivery services in Kazakhstan 2024
Which grocery delivery services have you used at least once?
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Wolt Delivery app downloads 2024, by leading country

Wolt Delivery app downloads 2024, by leading country
Countries with the highest number of Wolt Delivery app downloads in 2024 (in 1,000s)
Digital shopping behavior
7
- Average retail e-commerce spend in Kazakhstan 2019-2023
- Retail e-commerce spend growth in Kazakhstan 2020-2023
- E-commerce platform user share in Kazakhstan 2023, by gender
- Frequency of online shopping in Kazakhstan 2023
- Leading reasons for not using e-commerce in Kazakhstan 2024
- Grocery delivery services use frequency in Kazakhstan 2024
- Perceived e-commerce risks by internet users in EAEU 2023, by type
Digital shopping behavior
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Average retail e-commerce spend in Kazakhstan 2019-2023

Average retail e-commerce spend in Kazakhstan 2019-2023
Average spending in the retail e-commerce market in Kazakhstan from 2019 to 2023 (in 1,000 Kazakhstani tenge)
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Retail e-commerce spend growth in Kazakhstan 2020-2023

Retail e-commerce spend growth in Kazakhstan 2020-2023
Average spending growth in the retail e-commerce market in Kazakhstan from 2020 to 2023
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E-commerce platform user share in Kazakhstan 2023, by gender

E-commerce platform user share in Kazakhstan 2023, by gender
Gender distribution of e-commerce platform customers in Kazakhstan in February 2023
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Frequency of online shopping in Kazakhstan 2023

Frequency of online shopping in Kazakhstan 2023
Frequency of online purchases in Kazakhstan in February 2023
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Leading reasons for not using e-commerce in Kazakhstan 2024

Leading reasons for not using e-commerce in Kazakhstan 2024
Most common reasons for not making purchases online in Kazakhstan in 2024
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Grocery delivery services use frequency in Kazakhstan 2024

Grocery delivery services use frequency in Kazakhstan 2024
Share of e-grocery customers using food delivery services in Kazakhstan in 2024, by frequency
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Perceived e-commerce risks by internet users in EAEU 2023, by type

Perceived e-commerce risks by internet users in EAEU 2023, by type
Perceived risks of online shopping among internet users in Eurasian Economic Union (EAEU) countries in 2023, by type
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