E-commerce in Kazakhstan - statistics & facts
While still an emerging market compared to global leaders in e-commerce, Kazakhstan has the most developed online shopping landscape in Central Asia. Just over two decades after the first online shops emerged in the country, online sales accounted for over 12 percent of the retail trade in 2023. The market size peaked at over five trillion Kazakhstani tenge in the same year. Domestic online retail brought the most revenue at over two trillion Kazakhstani tenge; to compare, digital services sales within the country stood at 1.6 trillion Kazakhstani tenge. Online marketplaces are the most popular sales channel, accounting for almost 90 percent of the retail e-commerce revenue.
