E-commerce in Spain – statistics & facts

With a market penetration of over 40 percent, the Spanish digital market is a motor that keeps the economy of the European country going, allowing millions of users to sell and buy products in an innovative way. While many Spaniards favor the endless possibilities that e-commerce offers, some miss certain traits of the offline experience. 
Log in or register to access full data.
Published by Xin Ou, Dec 17, 2025

Key insights

E-commerce penetration rate
****%
B2C e-commerce market revenue
****bn USD
Online store with highest net sales value
amazon.es

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Retail e-commerce revenue in Spain from 2017 to 2030, by segment (in billion U.S. dollars)

Key Figures of E-Commerce

E-commerce revenue in Spain 2017-2030, by segment

Market share of cash, credit cards, and other payment methods during online shopping in Spain from 2016 to 2024, with a forecast for 2030

Payments

Most used e-commerce payment methods in Spain 2016-2024, with 2030 forecast

Number of users of e-commerce in Spain from 2017 to 2030 (in millions)

Key Figures of E-Commerce

Number of users of e-commerce in Spain 2017-2030

Recommended statistics

Overview

7

Overview

Segments

5

Segments

Sites and apps

7

Sites and apps

Shopping behavior

8

Shopping behavior

Payment preferences

4

Payment preferences

Further reports

Get the best reports to understand your industry

E-commerce in Latin America
E-commerce in Latin America
E-commerce in France
E-commerce in France
Social commerce in Europe
Social commerce in Europe
Online shopping behavior in Europe
Online shopping behavior in Europe
Online food delivery in Spain
Online food delivery in Spain
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch