Xin Ou
Research expert covering Greater China
eBay Inc. - statistics & facts
Although the name AuctionWeb may not ring any bells today, in 1997, a monumental name change would give rise to the multinational e-commerce empire known as eBay. More than two decades after its inception, the shopping and auction website has become one of the well-known online marketplaces globally. eBay’s platform connects buyers and sellers in more than 190 markets worldwide, and it ranked as the second most visited online marketplace in 2024, only surpassed by long-time rival Amazon.
In 2025, eBay’s quarterly revenue figures showcase the continued recovery from the company’s post-pandemic financials when revenue dipped to match the lows last seen in 2019. Additionally, the company’s gross merchandise volume has also been on the lower end in recent years. To combat these challenges, eBay has gone through several acquisitions – including the NFT marketplace, Known Origin, and the trading card online marketplace TCGPlayer. With aims to increase customer satisfaction across the platform, in 2023, eBay acquired Certilogo, an AI-powered company that provides fashion goods authentication services. eBay closed its most recent acquisition of Caramel in 2025, integrating the technology Caramel offers to secure and simplify digital vehicle purchases into the eBay marketplace.
Ultimately, eBay is a driving force in today’s e-commerce climate. While serving millions of buyers looking for second-hand and refurbished goods, it also provides extra income for sellers, exhibiting characteristics of a circular economy that many online marketplaces cannot.
New challenges, new priorities
Over twenty years of marketplace expansion, acquisitions, and brand building gives eBay a massive competitive edge that keeps them ahead of other players. The California-born giant has experienced an increase in annual net revenue since 2019, and following the COVID-19 pandemic, hit a record of 10.4 billion U.S. dollars worldwide in 2021.In 2025, eBay’s quarterly revenue figures showcase the continued recovery from the company’s post-pandemic financials when revenue dipped to match the lows last seen in 2019. Additionally, the company’s gross merchandise volume has also been on the lower end in recent years. To combat these challenges, eBay has gone through several acquisitions – including the NFT marketplace, Known Origin, and the trading card online marketplace TCGPlayer. With aims to increase customer satisfaction across the platform, in 2023, eBay acquired Certilogo, an AI-powered company that provides fashion goods authentication services. eBay closed its most recent acquisition of Caramel in 2025, integrating the technology Caramel offers to secure and simplify digital vehicle purchases into the eBay marketplace.
A mobile marketplace
In addition to being a pioneer in e-commerce, eBay is also a forerunner in mobile shopping, launching its app as early as 2008. With over 9.4 million downloads recorded in 2024, the United States is by far the largest market for eBay's app. The United Kingdom and Germany follow, with about 2.3 million downloads in the same year, respectively. Globally, the eBay shopping app is downloaded by millions of interested users each month.Ultimately, eBay is a driving force in today’s e-commerce climate. While serving millions of buyers looking for second-hand and refurbished goods, it also provides extra income for sellers, exhibiting characteristics of a circular economy that many online marketplaces cannot.
