Xin Ou
Research expert covering Greater China
Fashion e-commerce in the Nordics - statistics & facts
Fashion, encompassing clothing, footwear, and accessories, is one of the most purchased e-commerce products in the Nordic countries. In 2023, the Nordic online fashion market was valued at around 9.5 billion U.S. dollars. By 2027, it is forecast to reach almost 13 billion U.S. dollars. In the region, Sweden and Norway are home to the biggest fashion e-commerce markets, worth around 4.2 and 3.6 billion U.S. dollars, respectively. The online fashion industries in Denmark and Finland are comparatively small, each valued at roughly 2.5 billion U.S. dollars.
